41 Roas Optimization Jobs

Role & responsibilities: Lead performance-driven marketing campaigns across Swiggy Instamart, Zepto, Blinkit, Milkbasket, and Amazon to drive sales growth, improve conversions, and maximize ROAS. Plan, manage, and optimize platform-wise budgets, ensuring efficient spend allocation and maximum ROI. Execute promotional strategies, including visibility campaigns, discounts, and platform-specific offers to improve category performance. Monitor and scale campaigns based on data insights, category trends, and performance metrics. Conduct data-driven analysis to track growth, identify gaps, and improve campaign efficiency. Measure and analyze funnel metrics such as impressions, CTR, conversion rate...

Performance Marketing Manager (Facebook Ads) Location: Noida Department: Marketing CTC: Up to 12 LPA Interview Mode: Face-to-Face only About the Company A leading Indian performance wear and athleisure brand, built for individuals who value fitness, style, and everyday comfort. With innovation and sustainability at its core, the brand focuses on making high-quality activewear accessible to Indian consumers. Experience : 24 Years (D2C / E-commerce experience preferred) Role Overview We are looking for a Performance Marketing Manager (Facebook Ads Specialist) to lead and optimize paid campaigns for a D2C website. The role focuses on driving traffic, conversions, and revenue through Facebook & ...

As a Results-Driven Ads Specialist at Aertrip, you will be responsible for planning, launching, and optimizing paid ad campaigns across various networks such as Google Ads, Bing, and others specifically for flights, hotels, and holiday packages. Your key responsibilities will include: - Monitoring daily performance of campaigns to ensure cost-efficiency with high Return on Investment (ROI) - Continuously reducing Cost Per Click (CPC) while improving the conversion rate - Collaborating with cross-functional teams to align campaigns with business goals - Conducting A/B tests on creatives, landing pages, and audience strategies for maximum impact - Staying updated with trends in travel ads, bid...

Plan and run ads on Meta and Google, manage budgets, track performance, reduce costs, increase sales, run remarketing, test creatives, and share daily/weekly reports to improve campaign results. Required Candidate profile Having 2+ years of experience in Meta and Google Ads, good at optimizing campaigns, analyzing data, improving results, and handling performance marketing independently.

Role & responsibilities-: Develop and execute strategic Facebook advertising campaigns to achieve key performance indicators (KPIs) such as reach, engagement, conversion, and return on ad spend (ROAS). Conduct audience research and segmentation to identify target demographics, interests, and behaviors for effective ad targeting. Create compelling ad copy, creatives, and landing pages that resonate with target audiences and drive desired actions. Monitor, analyze, and optimize campaign performance on an ongoing basis to maximize results and ROI. Implement A/B testing and experimentation to identify best-performing ad creatives, audiences, and campaign strategies. Stay informed about industry ...

Need 2+ yrs experience to manage multiple social media accounts, handle SEO for several websites, run Meta/Google/LinkedIn ads, optimize ROAS, manage funnels, retargeting, organic lead gen, meet monthly targets, and support the sales team technically Required Candidate profile Proficiency in SMM, SEO, running PPC on Meta/Google/LinkedIn ads, optimizing ROAS, managing funnels, retargeting, tracking with GA/SC/Tag Manager, using CRM, and providing sales support to sales.

Mandatory Criteria Need candidate having experience in Finance or Crypto Industry Only. Candidate having experience in Finance or Crypto in Agencies will work for this role. Proven experience managing campaigns on both Meta and Google Ads (Search and Display). Minimum 3 years of experience working on Finance and Crypto brands. Experience handling a monthly ad budget of at least ?20 lakhs. Strong understanding of the domestic market in the Finance and Crypto space. Candidate must have hands-on experience in developing and executing strategies from Scratch. Role Overview Full-time, on-site role focused on planning, executing, and optimizing performance marketing campaigns for Finance and Crypt...

As the Chief Marketing Officer (CMO) at Litemed, you will be entrusted with the responsibility of developing and implementing the comprehensive marketing strategy for the organization across various channels. Your role will demand a forward-thinking individual with a profound understanding of D2C and B2C marketing, a focus on performance-driven growth strategies, and a track record of successfully expanding consumer brands. The ideal candidate will possess a blend of strong analytical skills and creative brand-building capabilities. Key Responsibilities: - **Brand Strategy & Leadership** - Develop and execute the overall brand and marketing strategy in alignment with Litemed's business objec...

As a Programmatic Campaign Manager at Jampp, you will be an integral part of the Growth team responsible for developing and executing advanced growth strategies for mobile companies worldwide. Your role will involve planning, executing, and optimizing mobile marketing campaigns using Jampp's ML programmatic tools. You will work closely with the Customer Success Manager to align campaigns with customers" goals, provide regular feedback on performance, and design strategies for customer retention and growth. Key Responsibilities: - Plan, execute, and optimize mobile marketing campaigns using Jampp's ML programmatic tools - Collaborate with the Customer Success Manager to align campaigns with c...

As a Programmatic Campaign Manager at Jampp, you will be responsible for planning, executing, and optimizing mobile marketing campaigns using a variety of ML programmatic tools available to you. Working closely with the Customer Success Manager, you will align Jampp campaigns with customers' business goals, design strategies to retain and grow customers, and provide regular feedback on campaign performance. Key Responsibilities: - Plan, execute, and optimize mobile marketing campaigns using Jampp's ML programmatic tools - Collaborate with the Customer Success Manager to align campaigns with customers' business goals - Provide regular feedback on campaign performance and key actionables to co...

As an Analyst in Performance Marketing at Omnicom Global Solutions in Bangalore, Karnataka, India, you will specialize in Criteo and Citrus advertising platforms to drive the success of retail media campaigns. Your responsibilities will include launching and optimizing sponsored product campaigns across multiple retailer platforms, leveraging data-driven insights for enhancing campaign performance, efficient budget allocation, and providing strategic recommendations for continuous improvement. This role is suitable for individuals who excel in a fast-paced, analytical environment and have a passion for e-commerce, performance marketing, and retail media advertising. In this role, you will ha...

Responsibilities: * Monitor KPIs & ROI * Collaborate with sales team on lead generation * Analyze campaign performance data * Manage Google & Meta ads for conversions * Optimize ROAS through testing strategies

About Pravis: Pravis Growth Partners is a team of digital specialists who love to build and scale up brands with a focus on Content, Communities, and Commerce. Led by digital-first entrepreneurs with hands-on experience in content creation and community building, we provide marketing and communication expertise aimed at enabling brands to grow organically into the hearts and minds of their consumers. Role Description: This is a full-time on-site role for a Growth & Performance Marketing Specialist located in Gurugram. The Growth & Performance Marketing Specialist will be responsible for day-to-day tasks including analyzing data and metrics, developing and implementing marketing and growth ha...

FreshLuxe is seeking a performance-driven Digital Marketing Manager to lead paid marketing efforts across Meta (Facebook/Instagram), Google Ads, and UPI-based ad platforms like GPay and PhonePe . This is a key role that will drive traffic, conversions, and growth for our D2C beauty brand. Roles & Responsibilities: Plan, execute, and optimize ad campaigns across Meta, Google, GPay, and PhonePe platforms. Drive traffic and conversions for the FreshLuxe website and marketplaces . Monitor ad performance, ROAS, CAC, and CPAs across platforms. Identify audience segments and retargeting strategies for maximum ROI. Collaborate with the content and graphics team to create high-performing creatives. W...

Responsibilities: * Collaborate with creative & brand teams * Optimize ROAS, analyze performance data * Manage budgets, bidding strategies * Analyze performance data, report insights * Lead performance marketing campaigns

We are looking for an outstanding Programmatic Campaign Manager [Business & Data Lover] to join our new Growth team. The Growth team is responsible for developing and executing advanced growth strategies to help mobile companies all around the world achieve their goals by iterating and conducting A/B experiments on key campaign components such as audiences, creatives, and more. If you have experience working on the advertiser side, DSP, or similar and would like to implement that knowledge while learning how the industry works, this might be just the opportunity you are looking for! This team works side by side with our Revenue team, operating the business and executing each and every campai...

As a Google Ads Manager at our company based in Bangalore, you will be responsible for leading paid campaigns across various platforms including Search, Display, YouTube, and Shopping. Your main focus will be on scaling client performance, delivering ROI, and coordinating with different teams to execute high-performing campaigns. Your key responsibilities will include planning, launching, and optimizing Google Ads campaigns across different channels, scaling brand performance through data-driven strategies, tracking and analyzing KPIs to provide detailed reports and insights to clients, collaborating with content, creative, and web teams to optimize landing pages and ad copy, conducting keyw...

Location: Bangalore Experience Required: 1+ Year Salary Range: ?3,00,000 ?4,20,000 P.A About the Role Were hiring a Google Ads Manager to lead paid campaigns across Search, Display, YouTube, and Shopping. Youll focus on scaling client performance, delivering ROI, and coordinating with teams to execute high-performing campaigns. Key Responsibilities Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Shopping). Scale brand performance through data-driven strategies. Track and analyze KPIs, providing detailed reports and insights to clients. Collaborate with content, creative, and web teams to optimize landing pages and ad copy. Conduct keyword research, competitor analy...

Be part of a high-growth digital and customer experience consulting firm that has been recognized as one of the fastest growing companies in America by Inc. 5000 and honored in the Deloitte Technology Fast 500 North America. We are seeking a Director, Performance Marketing to lead our paid media practice. This role will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns for our clients to drive customer acquisition, engagement, and retention. You will work closely with cross-functional teams to maximize ROI and ensure our marketing strategies align with business objectives. This role will give you an opportunity to run Practices and Service Lines in th...

The person will be responsible for purchasing advertising space and time across various media platforms to help brands or clients reach their target audiences and within budget constraints, mainly to lead performance campaigns across Meta and Google.

As an independent digital solutions provider based in Visakhapatnam, Digiyou integrates creative technology into marketing strategies. Our team, consisting of strategists, developers, designers, and writers, collaborates to deliver innovative marketing campaigns and cutting-edge tech products. We aim to assist organizations in achieving their business objectives by focusing on the convergence of marketing, design, and technology to provide agile and effective solutions. If you have a minimum of 3 years of hands-on experience managing Google Ads campaigns, particularly in Shopping Ads and P-Max, we are looking for you. The successful candidate will have a track record of driving product sales...

You are a detail-oriented Analyst specializing in Criteo and Citrus advertising platforms at Omnicom Global Solutions in Bangalore, Karnataka, India. Your main responsibility is to drive the success of retail media campaigns by launching and optimizing sponsored product campaigns across multiple retailer platforms. You will utilize data-driven insights to enhance campaign performance, manage budget allocation efficiently, and provide strategic recommendations for continuous improvement. This role is ideal for someone who thrives in a fast-paced, analytical environment and is passionate about e-commerce, performance marketing, and retail media advertising. Omnicom Global Solutions is an integ...

You are looking for a data-driven and creative Performance Marketer to take full ownership of Meta Ads campaigns (Facebook & Instagram). Your responsibilities will include planning, executing, optimizing, and scaling ad strategies to drive conversions, sales, and brand visibility. This role is ideal for someone who is passionate about Meta Ads, enjoys analyzing data, and thrives on improving ROAS week over week. As a Performance Marketer, you will be expected to have at least 1 year of experience in performance marketing and social media management. You should be willing to travel 100% of the time and work in person. The job type is full-time and the schedule is on day shift. Additionally, y...

As a Performance Marketing Executive at Fixail, you will be responsible for strategizing, launching, and managing high-performing Google & Meta ad campaigns. With at least 2 years of hands-on experience in managing Google Ads & Meta Ads (Facebook/Instagram) accounts, you will continuously optimize ad spend to improve ROAS and conversions. Your role will involve planning and executing campaigns for brand awareness, lead generation, and app installs. You will analyze performance data to create actionable reports and conduct A/B testing on creatives, copy, and landing pages. Collaborating closely with creative and content teams, you will align messaging and visuals to enhance campaign effective...

Aertrip, established in Mumbai since 2012, is dedicated to providing seamless travel experiences to its customers. Our commitment to transparency and quality ensures that we deliver top-notch services tailored to fulfill travel aspirations and offer valuable, well-informed support. With a widespread operational presence nationwide, we prioritize core values of dedication, trust, and service excellence. Through our global network of customized travel offerings and extensive partnerships within the travel industry, we have cultivated a deep understanding of the sector. For additional details, please visit aertrip.com. As a performance marketing expert with a profound passion for travel and a t...