12 Roas Optimization Jobs

As a General Manager - Performance & Growth, you will be a visionary and results-driven leader passionate about driving user growth through cutting-edge digital marketing strategies. Leading a high-performing team, you will accelerate user acquisition and engagement efforts, owning performance marketing channels, SEO, affiliates, and digital communications to directly impact top-line and bottom-line growth. Your role involves optimizing massive budgets, leveraging data for unlocking new opportunities, and building a world-class marketing engine. Your responsibilities will include developing and executing the overarching strategy for Performance Marketing, SEO, Affiliates, and digital communications to align with aggressive growth targets. You will drive high-quality user acquisition across key channels like Google SEM, Metasearch partners, Ad Networks, Affiliates, and Facebook while continuously exploring and scaling new avenues. Additionally, you will own the end-to-end performance of digital campaigns, focusing on ROI, retention, and engagement, and provide data-driven insights for continuous improvement. Collaborating closely with internal Product and Tech teams, you will ensure seamless campaign tracking, robust attribution, and continuous conversion rate optimization projects. Working with external Meta partners, you will uncover new growth opportunities and conduct competitive analysis. Partnering with Business and Product teams, you will optimize offers and landing pages to improve conversion rates and deliver top-line and bottom-line targets. You will build, mentor, and empower a high-performing performance marketing team, fostering a culture of continuous learning, innovation, and accountability. To excel in this role, you should have 8-10 years of progressive experience in digital marketing, with at least 3 years in a leadership role managing a performance marketing team in an e-commerce or high-growth consumer internet company. Your deep channel expertise should include hands-on experience in running and optimizing large-scale marketing campaigns across Google Ads (SEM), Facebook/Meta platforms, and other major digital ad networks. Proficiency in Metasearch partners, Affiliate marketing, SEO, Google Tag Manager (GTM), and marketing automation tools is a significant plus. Strong quantitative abilities, problem-solving skills, data analysis capabilities, and experience with Google Analytics (GA) for actionable insights are essential. Demonstrated experience in managing and optimizing significant marketing budgets effectively, meeting and exceeding business goals through performance-driven marketing strategies, and staying updated on emerging trends in digital marketing and ad-tech are key requirements. Exceptional organizational, communication, project management skills, and an MBA from a Tier-1 institute are preferred credentials for this role.,

The Digital Marketing Specialist (Google & Meta Ads) position in Educational Robotics / EdTech industry is currently open for remote work from anywhere. As a Search Marketing Specialist, you will be responsible for leading Google Search, Display, Performance Max, and Meta Ads campaigns for educational robotics products. Your responsibilities will include planning and optimizing Google Search, Display, PMax & Meta Ads campaigns, managing budgets, improving ROAS, and ensuring that campaigns align with the education market trends. You will also be expected to analyze and report performance, driving growth through creative and data-backed strategies. Preferred qualifications for this role include experience with EdTech, STEM products, or digital agencies. If you are passionate about performance marketing and the future of education, we invite you to join us in building the future of learning together.,

As a Performance Marketing Manager in the Skincare & D2C industry based in Chennai, India, you will be an integral part of a fast-growing D2C skincare brand that focuses on enhancing the self-care experience for conscious consumers. Your primary responsibility will be to leverage your expertise in scaling paid campaigns for skincare or beauty brands to drive measurable growth through data-driven strategies. Your key responsibilities will include planning, executing, and optimizing high-performing paid campaigns across various channels such as Meta, Google Ads, YouTube, and Programmatic. You will be tasked with optimizing campaigns for metrics like CAC, ROAS, LTV, and conversion rates throughout the customer journey. Additionally, you will collaborate on ad creatives, user-generated content concepts, videos, and landing page testing to maximize campaign performance. Analyzing campaign data to extract actionable insights and growth strategies will be a crucial part of your role. You will conduct A/B tests on audiences, creatives, placements, and offers to refine campaign performance continuously. Managing and tracking monthly ad budgets efficiently to ensure strong returns will also be part of your responsibilities. It will be essential for you to stay updated on performance trends in the skincare and beauty space and implement best practices in your campaigns. Collaborating with content, design, and CRM teams to align performance campaigns with product launches, promotions, and customer retention efforts will be key to your success. To excel in this role, you should have at least 4 years of hands-on experience in performance marketing for D2C skincare, beauty, or personal care brands. A proven track record of managing large paid media budgets with consistent positive ROAS is required. Strong analytical skills and proficiency in tools like Meta Ads Manager, Google Ads, GA4, GTM, Hotjar, Looker Studio, and Klaviyo (or similar) will be necessary. Experience with eCommerce funnels, retargeting strategies, and scaling new customer acquisition will be advantageous. A creative mindset to test and iterate messaging and visual hooks tailored to skincare audiences is essential. Excellent communication and reporting skills are a must for effective coordination with internal teams. If you have familiarity with influencer campaigns or user-generated content sourcing for skincare brands, it will be considered a bonus. Join us in reshaping the self-care landscape and drive impactful growth through innovative performance marketing strategies.,

Location: Work from Office || Hyderabad (Mandatory) Budget: Up to 55,000/month Experience: 1-3 years in Digital Marketing Role: Digital Marketing Executive (Performance Marketing & SEO) We're hiring a results-driven digital marketer with experience in Google Ads, Meta Ads, and SEO, preferably in the finance/trading/forex space. Key Responsibilities: Plan and run high-performance paid ad campaigns across Google, Meta, and LinkedIn. Execute a strong SEO strategy with keyword research, on-page SEO, and backlinks. Optimize CPL, ROAS, and campaign performance through testing and analytics. Coordinate with design/content teams for landing pages and SEO content. Use Google Analytics, Tag Manager, SEMrush, etc., to track KPIs and performance. Requirements: 1-3 years of hands-on experience in PPC & SEO, ideally in Forex/Fintech. Strong knowledge of Google Ads, Meta Business Suite, and GA4. Analytical mindset with A/B testing skills. Good communication and collaboration skills.

A bit about us: Millions Kart is on a mission to bring high-quality mobile accessories to the massesaffordably and stylishly. We're growing fast, and were just getting started. If youre looking to make a real impact (and run ads that dont just burn money), this might be the perfect fit. About the Role We are on the hunt for a Performance-Driven Media Buyer who knows how to run ads that actually convert. If you live and breathe Meta and Google Ads, have scaled e-commerce/D2C campaigns, and can lead a team without the fluff we want you. This is not just another media buying role. We're looking for someone who can own the performance, strategise, and lead from the front. Key Responsibilities Plan, execute, and manage high-budget paid ad campaigns on Meta (Facebook) and Google Ads Optimise campaigns daily for ROAS, CAC, and Sales conversions Develop, test, and scale creative strategies and audience funnels Monitor performance data and make real-time decisions Manage, guide, and train a team of junior media buyers Collaborate with content, design, and product teams for performance improvements Keep up with platform trends, algorithm changes, and industry benchmarks Build weekly/monthly performance reports with clear actionables Requirements: 4+ years of hands-on experience running Meta & Google Ads for e-commerce/D2C brands Proven track record of driving sales conversions and scaling campaigns profitably Strong analytical skills and deep knowledge of performance metrics Team management or leadership experience is a must Comfortable working in a fast-paced, result-driven environment Must be available to work from our Mohali office What You Will Get: A chance to lead high-performance campaigns at scale Freedom to experiment, fail fast, and grow faster A collaborative team that believes in ownership over titles Growth opportunities that match your drive Please Do Not Apply If: You're only looking for freelance/part-time work You prefer working from home You’re not open to joining us in person at our office Ready to level up your e-commerce career? Apply Now! Let’s build something awesome together!

A bit about us: Millions Kart is on a mission to bring high-quality mobile accessories to the massesaffordably and stylishly. We're growing fast, and were just getting started. If youre looking to make a real impact (and run ads that dont just burn money), this might be the perfect fit. About the Role We are on the hunt for a Performance-Driven Media Buyer who knows how to run ads that actually convert. If you live and breathe Meta and Google Ads, have scaled e-commerce/D2C campaigns, and can lead a team without the fluff we want you. This is not just another media buying role. We're looking for someone who can own the performance, strategise, and lead from the front. Key Responsibilities Plan, execute, and manage high-budget paid ad campaigns on Meta (Facebook) and Google Ads Optimise campaigns daily for ROAS, CAC, and Sales conversions Develop, test, and scale creative strategies and audience funnels Monitor performance data and make real-time decisions Manage, guide, and train a team of junior media buyers Collaborate with content, design, and product teams for performance improvements Keep up with platform trends, algorithm changes, and industry benchmarks Build weekly/monthly performance reports with clear actionables Requirements: 4+ years of hands-on experience running Meta & Google Ads for e-commerce/D2C brands Proven track record of driving sales conversions and scaling campaigns profitably Strong analytical skills and deep knowledge of performance metrics Team management or leadership experience is a must Comfortable working in a fast-paced, result-driven environment Must be available to work from our Mohali office What You Will Get: A chance to lead high-performance campaigns at scale Freedom to experiment, fail fast, and grow faster A collaborative team that believes in ownership over titles Growth opportunities that match your drive Please Do Not Apply If: You're only looking for freelance/part-time work You prefer working from home You’re not open to joining us in person at our office Ready to level up your e-commerce career? Apply Now! Let’s build something awesome together!

Job Designation: Google Ads Manager Role Shift Timing: 8:00 PM - 5:00 AM Work Mode: Work From Office Experience: 4 years to 6 years Location: Ithum Tower, Sector 62 , Noida Responsibilities: Setting up, managing, and optimizing Google Ads campaigns, including search, display, video, and shopping campaigns. Identifying relevant keywords, analyzing search trends, and optimizing keyword targeting for effective ad placement. Conduct in-depth keyword research and competitor analysis to refine targeting strategies. Write compelling ad copy and coordinate with creative teams for visual assets. Set up conversion tracking and monitor key metrics like CTR, CPC, CPA, ROAS, and conversions. Perform regular A/B testing on ads and landing pages to improve campaign performance. Manage budgets and bidding strategies to ensure cost-effective spending. Analyze performance using Google Ads, GA4, and other analytics tools to create actionable insights. Stay updated with Google Ads updates, trends, and algorithm changes. Report campaign performance to stakeholders and suggest data-backed improvements. Required Skills: Proven experience managing Google Ads campaigns with measurable results. In-depth knowledge of the Google Ads platform, features, and best practices. Strong knowledge of PPC, keyword research, and bidding strategies. Proficiency in Google Ads, Google Analytics (including GA4), and related tools. Experience with Facebook Ads, Amazon Ads, and Shopping Ads is a plus. Excellent analytical, communication, and copywriting skills. Ability to work independently and manage multiple campaigns simultaneously.

Location: Work from Office || Hyderabad (Mandatory) Budget: Up to 55,000/month Experience: 1-3 years in Digital Marketing Role: Digital Marketing Executive (Performance Marketing & SEO) We're hiring a results-driven digital marketer with experience in Google Ads, Meta Ads, and SEO, preferably in the finance/trading/forex space. Key Responsibilities: Plan and run high-performance paid ad campaigns across Google, Meta, and LinkedIn. Execute a strong SEO strategy with keyword research, on-page SEO, and backlinks. Optimize CPL, ROAS, and campaign performance through testing and analytics. Coordinate with design/content teams for landing pages and SEO content. Use Google Analytics, Tag Manager, SEMrush, etc., to track KPIs and performance. Requirements: 13 years of hands-on experience in PPC & SEO, ideally in Forex/Fintech. Strong knowledge of Google Ads, Meta Business Suite, and GA4. Analytical mindset with A/B testing skills. Good communication and collaboration skills.

Role Responsibilities: Lead Meta ad strategy for Tata CLiQ Fashion Optimize campaigns using data and A/B tests Collaborate cross-functionally to align marketing efforts Ensure efficient budget pacing and KPI tracking Key Deliverables: Performance dashboard highlighting ROAS, CVR, CAC Weekly Meta campaign optimization reports Targeting and segmentation strategies using first-party data Scalable creative and content frameworks for paid social

Key Responsibilities Plan and manage performance marketing campaigns across Meta Ads, Google Ads (Search, Display, Shopping), YouTube, and app install networks (UAC, Facebook App Ads). Drive eCommerce sales , app downloads , and qualified lead generation using advanced funnel strategies. Analyze and optimize campaigns for ROAS, CAC, CPI, and LTV goals. Create and test high-converting creatives with content/design teams. Conduct audience segmentation, remarketing, and lookalike targeting. Use GA4, Meta Ads Manager, Firebase, and MMP tools (like AppsFlyer or Branch) for accurate tracking and attribution. Strategize and execute full-funnel paid and organic social media campaigns to increase brand visibility and conversion. Collaborate with SEO, CRM, tech, and product teams to align performance with the overall growth roadmap. Requirements 3+ years of experience in eCommerce paid marketing, lead gen, and app campaigns. Hands-on expertise in Meta Ads, Google Ads (Search, Display, Shopping), YouTube, UAC. Strong skills in conversion tracking, event setup (GA4, GTM, Firebase), and attribution. Experience scaling ROAS across multi-platform campaigns. Familiarity with Shopify, WooCommerce, or mobile app ecosystems (Android/iOS). Knowledge of landing page optimization, UTM strategies, and creative testing.

Mr Unione is a fast-growing e-commerce brand driven by innovation, strategy, and seamless customer experiences. We unite data and design to run high-impact ad campaigns that convert and connect across global platforms like Amazon. Required Candidate profile Minimum 6 months experience with Helium 10 Jungle Scout Keepa. Strong skills in product research keyword analysis, market trends, and competitor tracking for data-driven e-commerce ad strategies.

Job Title: Performance Marketing Specialist (Amazon.in & Flipkart Growth Expert) *Fast-track to Digital Marketing Head for top performers* Experience: 3-5 years scaling Indian e-commerce brands (Amazon.in & Flipkart must) Location: Navi Mumbai HQ Direct Access to platform account managers CTC: 5-7L fixed + 1.5L performance bonus (Quarterly payout for ROAS>3.5) Tools Budget: 75K/year for tools of your choice (Helium 10, Seller Tools, etc.) Why Join Yumleys? Scaled from 1L to 50L/month on marketplaces in 180 days Own 15L+/month ad budgets with complete creative control VIP Partner Status with Amazon.in & Flipkart growth teams Your Mission: 1. Profit-First Scaling Drive Amazon.in Sponsored Ads under 18% ACOS Dominate Flipkart Growth Hub through strategic promo bidding 2. Hyper-Local Optimization Slash RTOs in critical PINs (400601, 560001) Time campaigns for 10+ regional festivals annually 3. Leadership Opportunity Build and mentor a 3-member performance team Present monthly conquest plans directly to founders Prove Your Skills (Pre-Interview Task): 1. Share screenshot of your best Amazon.in campaign (ROAS>3.5) 2. Diagnose our underperforming Diwali campaign (case study provided) Perks That Matter: 12-month promotion path to leadership role 75K/year tool allowance + premium software access Apply Now: hr@yumleys.in Subject: *"Performance Pro - [Your Name] | [Highest GMV Achieved]"* Contact Us: Email: hr@yumleys.in For more information about our team, culture and products, please visit our social media handles and company website. Website : www.yumleys.in