Key Responsibilities: Creative & Brand Copywriting: - Write on-brand, culturally aware Instagram captions, storylines, and campaign messages - Create influencer scripts for product reviews, demos, and UGC briefs - Develop elevated and SEO-friendly website content, including product descriptions, homepages, and landing pages - Craft luxury-forward brand stories, taglines, and campaign narratives Performance & Retention Copy: - Write performance-optimized ad copy, captions, and scroll-stopping hooks for Meta and Google - Develop persuasive email content for flows and campaigns (welcome, drops, offers, loyalty) - Craft conversational, high-converting WhatsApp messages for key moments - Collaborate on A/B tests for subject lines, hooks, and CTAs to optimize results Content for Growth Channels: - Write and manage product listings and branded content for marketplace platforms (e.g., Nykaa, Amazon, Myntra, etc.) - Develop polished PR copy: brand bios, press releases, editorials, and media kits - Create thought-led LinkedIn content and brand articles/blogs to drive engagement and authority - Align tone and structure across all long-form and professional-facing content Cross-Functional Collaboration: - Work closely with creative, influencer, growth, PR, and marketplace teams to ensure tone and messaging consistency - Participate in content planning sessions and campaign brainstorming - Maintain and evolve a luxury brand tone across every medium Qualifications: - 3 years of experience in copywriting, content, or brand storytelling (luxury, D2C, beauty, fragrance, or fashion preferred) - Experience writing for social, paid media, e-commerce, email, and marketplace platforms - A sharp sense of tone, voice, and emotional nuanceespecially in premium/luxury contexts Show more Show less
Manager - E-commerce & quickcomm Job Description: Key Responsibilities: - Own revenue growth across all e-commerce platforms, including D2C website, marketplaces, and quick commerce - Identify, onboard, and launch new marketplaces or commerce platforms-from documentation and setup to live listings and marketing integration - Drive performance and scale revenue with a sharp growth strategy tailored to each platform's algorithm and user behavior - Manage daily operations including stock sync, pricing, listing optimization, reviews, ratings, platform hygiene, and fulfillment coordination - Act as the SPOC for platform managers, securing key placements, offers, and campaign visibility across all channels - Build and maintain analytical dashboards and reports to track channel-wise revenue, conversion rates, sell-through, ad spend, and ROI - Optimize listings for SEO, A+ content, and conversion, while ensuring visual and content consistency across all channels - Coordinate with internal teams (ops, media, brand, supply chain) to ensure smooth execution of campaigns, launches, and peak-season operations - Strategically manage inventory distribution across D2C, marketplaces, and quick commerce to avoid stockouts or dead stock - Work closely with the ops team to ensure high availability, low RTOs, and fast delivery compliance on hyperlocal and instant platforms - Stay updated with the latest marketplace features, algorithm changes, seller programs, and tools applying learnings in real time - Plan and execute marketplace-specific marketing campaigns, festive sales, and new product drops with a conversion-first approach Qualifications: - 4-6 years experience in e-commerce (preferably D2C, beauty, FMCG, or lifestyle brands) - Strong knowledge of onboarding and managing marketplace platforms and quick commerce models (Zepto, Blinkit, Swiggy Instamart, etc.) - Demonstrated success in growing multi-channel e-commerce revenue with strong ownership of platform-specific growth - Extremely analytical, number-driven, and performance-oriented-comfortable with dashboards, data, and reporting - Experience in platform SPOC management, discount planning, pricing control, and conversion strategy - Familiar with tools like Unicommerce, Seller Central, Nykaa Panel, Swiggy/Zepto dashboards, etc. - Excellent project management and multitasking skills across fast-paced, high-volume environments - Strong communication and cross-functional collaboration skills Show more Show less
Key Responsibilities Influencer Identification & Outreach: Research, identify, and reach out to relevant influencers (micro to macro) across platforms like Instagram, TikTok, YouTube, and emerging channels. Campaign Execution: Assist in planning and executing influencer campaigns aligned with brand goals and product launches. Ensure timely deliverables and brand-aligned content. Relationship Management: Build and maintain strong, long-term relationships with influencers, agencies, and content creators. Performance Tracking: Monitor, track, and analyze influencer content performance (engagement, reach, conversions). Provide regular reports with insights and recommendations. Contracting & Compliance: Support negotiation of deliverables, rates, and usage rights. Ensure adherence to brand guidelines, FTC regulations, and platform-specific rules. Collaboration: Work closely with cross-functional teams including brand marketing, creative, PR, and eCommerce to amplify influencer content and initiatives. Requirements - 6 months - 1 year of experience in influencer marketing, social media, or digital marketing (preferably in a D2C or consumer brand). - Familiarity with influencer platforms and tools. - Strong understanding of social media trends, platform algorithms, and creator communities. - Excellent communication and organizational skills. - Ability to juggle multiple campaigns and deadlines in a fast-paced environment. - Data-driven mindset with proficiency in Excel/Google Sheets and basic reporting tools. Nice to Have - Experience working with consumer or lifestyle brands. - Basic design skills (e.g., Canva, Adobe Suite) to create influencer briefs or visual guides. - Passion for social media, creator culture, and emerging platforms. Show more Show less
About the Role: We are looking for a high-performance Head of Growth to own and accelerate revenue across our digital and offline channels. You’ll be responsible for acquiring, converting, and retaining customers through Google, Meta, Quick-commerce platforms, marketplaces, offline retail , and lifecycle marketing . This is a core team role with end-to-end accountability for performance, media spends, ROI, and new channel growth — suited for someone who blends analytical depth with executional excellence. Core Responsibilities – Channel-wise Breakdown: 1. Google (Search, Display, YouTube): Own and optimize Google Ads across Search, Shopping, Display, and YouTube. Build full-funnel campaigns for awareness, acquisition, and remarketing. Improve Quality Scores, CTR, and conversion rates; drive bottom-funnel performance. Regularly run A/B tests on ad creatives, bidding strategies, and landing pages. 2. Meta (Facebook, Instagram): Scale paid campaigns across Meta platforms with precise audience segmentation and creative testing. Build performance-focused ad funnels (prospecting, retargeting, LTV-based lookalikes). Coordinate with creative teams for thumb-stopping assets and dynamic product ads. Analyze ROAS, CAC, AOV, and drive continuous optimization. 3. Quick Commerce (Zepto, Blinkit, Instamart, Swiggy Instamart): Build partnerships and execute promotions to grow visibility and sales. Optimize brand presence, banner placements, and in-app media investments. Track platform-specific analytics and consumer behavior to refine pricing and assortment strategy. 4. Marketplaces (Amazon, Nykaa, Myntra): Scale marketplace revenue through visibility improvement, ad spends, and conversion rate optimization. Manage product listings, SEO, merchandising, pricing strategies, and seasonal campaigns. Collaborate with platform category teams for high-impact placements and event promotions. Analyze share-of-voice and competitor benchmarking. 5. Offline Channels (MT, Pop-ups): Lead retail growth through distributor management, retail partnerships, and trade activations. Plan and execute branded pop-ups, exhibitions, and high-conversion on-ground events. Coordinate with sales and supply chain for visibility-led retail planning. Track offline ROI metrics including footfall, conversion rates, and sell-through. 6. Retention & Lifecycle Marketing: Design and implement CRM strategies across WhatsApp, SMS, and Email. Set up retention journeys (post-purchase, winback, referral loops) using automation tools. Run cohort analysis and RFM segmentation to optimize LTV. Collaborate with product and ops teams to enhance repeat experience and feedback loops. What You Bring: 6–8 years of experience in D2C growth, performance marketing, or channel ownership roles. Proven ability to scale both digital and offline channels , with a deep understanding of ROI-focused marketing. Hands-on execution across Google Ads, Meta Ads, Shopify and marketplace dashboards. Experience managing offline retail rollouts and distributor relationships. Ability to read data, build dashboards, forecast spends, and report performance independently. Strong leadership and collaboration skills with high ownership and entrepreneurial mindset.
Location: West Delhi Work Setup: Work from Office (Mon–Fri), Work from Home (Sat) Experience: 06 months - 1 Year Employment Type: Full-Time ⸻ Key Responsibilities: • Handle daily customer queries through DMs, comments, emails, and calls with clarity, empathy, and promptness • Flag frequently asked questions, product-related concerns, and common complaints for internal team awareness • Coordinate with internal teams (marketing, ops, product) to resolve customer issues smoothly and quickly • Share weekly insights on customer sentiment, recurring issues, and suggestions to improve CX and content • Ensure a consistent and positive customer experience across platforms • Contribute ideas for improving community engagement and retention ⸻ Requirements: • 06 months-1 year of experience in a D2C brand (preferably in beauty, fragrance, or lifestyle) • Strong verbal and written communication skills • Passionate about the beauty/fragrance/lifestyle space • Comfortable using Instagram, WhatsApp, email, and basic customer service tools • Proactive, organized, and detail-oriented • Based in West Delhi (mandatory) • Comfortable working in a fast-paced, startup environment
Job Description: Location: West Delhi Work Setup: Work from Office (Mon–Fri), Work from Home & Half Day (Sat) Timings: 10:00 AM – 7:00 PM Employment Type: Full-Time Full Time Role Key Responsibilities: Creative & Brand Copywriting: - Write on-brand, culturally aware Instagram captions, storylines, and campaign messages - Create influencer scripts for product reviews, demos, and UGC briefs - Develop elevated and SEO-friendly website content, including product descriptions, homepages, and landing pages - Craft luxury-forward brand stories, taglines, and campaign narratives Performance & Retention Copy: - Write performance-optimized ad copy, captions, and scroll-stopping hooks for Meta and Google - Develop persuasive email content for flows and campaigns (welcome, drops, offers, loyalty) - Craft conversational, high-converting WhatsApp messages for key moments - Collaborate on A/B tests for subject lines, hooks, and CTAs to optimize results Content for Growth Channels: - Write and manage product listings and branded content for marketplace platforms (e.g., Nykaa, Amazon, Myntra, etc.) - Develop polished PR copy: brand bios, press releases, editorials, and media kits - Create thought-led LinkedIn content and brand articles/blogs to drive engagement and authority - Align tone and structure across all long-form and professional-facing content Cross-Functional Collaboration: - Work closely with creative, influencer, growth, PR, and marketplace teams to ensure tone and messaging consistency - Participate in content planning sessions and campaign brainstorming - Maintain and evolve a luxury brand tone across every medium Qualifications: - 2-5 years of experience in copywriting, content, or brand storytelling (luxury, D2C, beauty, fragrance, or fashion preferred) - Experience writing for social, paid media, e-commerce, email, and marketplace platforms - A sharp sense of tone, voice, and emotional nuance especially in premium/luxury contexts - Strong understanding of performance metrics, A/B testing, and customer journeys
Job Title: Creative Lead – Graphic Design Location: West Delhi (On - site) Experience Required: 4–6 years Responsibilities Lead the creative development and execution of brand campaigns, product launches, packaging, social media, website, and more. Conceptualize and create visually compelling graphics aligned with brand tone and identity. Collaborate closely with marketing, content, product, and e-commerce teams to ensure brand consistency. Manage and mentor junior designers, providing guidance, feedback, and art direction. Maintain design standards and ensure all output is innovative, high-quality, and on-brand. Stay updated on design trends, competitive landscape, and industry best practices. Own the end-to-end design process from concept to final delivery. Qualifications 4–6 years of proven experience in graphic design, with at least 1–2 years in a lead/mentorship role. Strong portfolio demonstrating visual storytelling, campaign design, and branding. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects is a plus). Experience in digital design (web, social, email) and familiarity with print production. Eye for detail, layout, typography, and color. Ability to multitask, manage timelines, and deliver under tight deadlines. Strong communication and presentation skills. Creative thinker who loves to push boundaries. What we offer A collaborative, energetic, and creative work environment. Opportunity to lead the brand’s visual narrative. Employee discounts, wellness perks, and more. Growth opportunities as the brand scales.
Location: West Delhi (On-site) Department: Marketing / Brand Strategy We are seeking a dynamic Luxury Brand Manager to lead the brand strategy and execution for our D2C vertical . This role will be responsible for crafting a compelling brand narrative, elevating consumer experience, and driving high-value customer acquisition and retention through digital-first strategies. If you thrive at the intersection of luxury, creativity, and commerce , and have a sharp eye for aesthetics paired with strong commercial acumen — this role is for you Key Responsibilities : Brand Ownership: Own and evolve the luxury brand’s positioning across all D2C touchpoints — including website, packaging, email, social, and digital campaigns. D2C Strategy & Growth: Define and execute end-to-end D2C growth strategies to increase traffic, conversion, and retention, while maintaining luxury brand equity. Content & Storytelling: Collaborate with creative, content, and design teams to ensure consistent and aspirational storytelling that aligns with the luxury identity. Consumer Insight & Personalization: Utilize customer data and insights to craft personalized experiences and campaigns for high-value clientele. Partnership & Influencer Strategy: Identify and manage partnerships, tastemakers, influencers, and stylists to extend the brand’s presence among the affluent consumer segment. CRM & Loyalty: Work with CRM and product teams to launch and optimize loyalty programs tailored for luxury consumers. Performance Monitoring: Track and report brand health metrics, conversion performance, and customer engagement, leveraging tools. Key Requirements : At least 2 Years of brand marketing experience. Proven success in D2C environments with an understanding of luxury buyer behaviour and long-term value building. Strong visual and aesthetic sensibility. Experience in digital marketing tools (Meta, Google Ads, Shopify, etc.). Deep understanding of storytelling, content, and community building. Ability to balance brand-led decisions with data-driven performance strategies. Nice To Have : Global luxury brand experience. Exposure to beauty, fragrance, fashion, or wellness categories. Background in design, art direction, or editorial branding. Perks : A front-row seat in redefining luxury in the D2C era. Work closely with founders and brand visionaries — your voice matters in every room.
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. Responsibilities Brand Strategy: Develop and execute a compelling luxury brand strategy aligned with business goals and global trends. Product Launches: Lead end-to-end planning of luxury product launches — from ideation to execution, including packaging, communication, and go-to-market campaigns. Content & Storytelling: Craft elevated brand narratives and creative campaigns that evoke desire and reflect brand heritage, craftsmanship, and exclusivity. Customer Experience: Design and refine omnichannel experiences (online + offline) to ensure a seamless and premium customer journey. Partnerships & Influencers: Build strategic collaborations with tastemakers, luxury influencers, stylists, and artists to enhance brand desirability and cultural relevance. Market & Trend Analysis: Monitor global luxury trends, competitor activity, and customer insights to inform innovation and differentiation. Performance Tracking: Measure and analyze the impact of campaigns and brand health metrics. Use data to continuously refine positioning and ROI. Required Skills & Qualifications Bachelor's/Master’s degree in Marketing, Luxury Brand Management, Fashion, or related field. At least 2 years of experience in brand management or marketing for a luxury or premium D2C brand. Strong aesthetic sense with an eye for design, detail, and storytelling. Proficiency in digital marketing, PR, and influencer marketing strategies. Excellent communication and leadership skills. Global mindset with cultural sensitivity and adaptability.
We are seeking a visionary and results-driven Luxury Marketing Head to lead the strategic marketing direction for our premium brand portfolio. You will be responsible for curating high-impact campaigns, strengthening brand equity, and driving growth through innovation, storytelling, and elite customer engagement. Location - West Delhi Responsibilities Brand Strategy: Define and execute a comprehensive marketing strategy aligned with luxury brand values and long-term business goals. Campaign Leadership: Conceptualize and lead end-to-end 360° campaigns (digital, print, in-store, influencer, PR) tailored to high-net-worth audiences. Customer Experience: Elevate the luxury customer journey across all touchpoints — from acquisition to retention — ensuring an immersive, seamless, and exclusive brand experience. Market Intelligence: Conduct competitive analysis, market trends monitoring, and consumer insight studies to identify growth opportunities. Collaborations & Partnerships: Lead co-branded initiatives, celebrity/influencer endorsements, and strategic partnerships with like-minded luxury brands. Digital & Social Media: Oversee digital storytelling, social media strategy, and content creation that reflect the brand’s aspirational positioning. Events & Experiences: Curate high-end brand experiences, VIP events, and exclusive product launches to enhance brand desirability. Team Leadership: Manage, mentor, and inspire a cross-functional team of marketers, creatives, and agency partners. Qualifications Bachelor's degree or equivalent experience in Marketing. 7-9 years of experience Excellent written and verbal communication skills. Excellent multitasking and project management skills. Experience working with global luxury brands or premium D2C businesses preferred. Highly networked within luxury, fashion, or lifestyle sectors.
We are seeking a visionary and results-driven Luxury Marketing Head to lead the strategic marketing direction for our premium brand portfolio. You will be responsible for curating high-impact campaigns, strengthening brand equity, and driving growth through innovation, storytelling, and elite customer engagement. Location - West Delhi Responsibilities Brand Strategy: Define and execute a comprehensive marketing strategy aligned with luxury brand values and long-term business goals. Campaign Leadership: Conceptualize and lead end-to-end 360 campaigns (digital, print, in-store, influencer, PR) tailored to high-net-worth audiences. Customer Experience: Elevate the luxury customer journey across all touchpoints from acquisition to retention ensuring an immersive, seamless, and exclusive brand experience. Market Intelligence: Conduct competitive analysis, market trends monitoring, and consumer insight studies to identify growth opportunities. Collaborations & Partnerships: Lead co-branded initiatives, celebrity/influencer endorsements, and strategic partnerships with like-minded luxury brands. Digital & Social Media: Oversee digital storytelling, social media strategy, and content creation that reflect the brands aspirational positioning. Events & Experiences: Curate high-end brand experiences, VIP events, and exclusive product launches to enhance brand desirability. Team Leadership: Manage, mentor, and inspire a cross-functional team of marketers, creatives, and agency partners. Qualifications Bachelor&aposs degree or equivalent experience in Marketing. 7-9 years of experience Excellent written and verbal communication skills. Excellent multitasking and project management skills. Experience working with global luxury brands or premium D2C businesses preferred. Highly networked within luxury, fashion, or lifestyle sectors. Show more Show less
About the Role: We are looking for a high-performance Head of Growth to own and accelerate revenue across our digital and offline channels. You’ll be responsible for acquiring, converting, and retaining customers through Google, Meta, Quick-commerce platforms, marketplaces, offline retail , and lifecycle marketing . This is a core team role with end-to-end accountability for performance, media spends, ROI, and new channel growth — suited for someone who blends analytical depth with executional excellence. Core Responsibilities – Channel-wise Breakdown: 1. Google (Search, Display, YouTube): Own and optimize Google Ads across Search, Shopping, Display, and YouTube. Build full-funnel campaigns for awareness, acquisition, and remarketing. Improve Quality Scores, CTR, and conversion rates; drive bottom-funnel performance. Regularly run A/B tests on ad creatives, bidding strategies, and landing pages. 2. Meta (Facebook, Instagram): Scale paid campaigns across Meta platforms with precise audience segmentation and creative testing. Build performance-focused ad funnels (prospecting, retargeting, LTV-based lookalikes). Coordinate with creative teams for thumb-stopping assets and dynamic product ads. Analyze ROAS, CAC, AOV, and drive continuous optimization. 3. Quick Commerce (Zepto, Blinkit, Instamart, Swiggy Instamart): Build partnerships and execute promotions to grow visibility and sales. Optimize brand presence, banner placements, and in-app media investments. Track platform-specific analytics and consumer behavior to refine pricing and assortment strategy. 4. Marketplaces (Amazon, Nykaa, Myntra): Scale marketplace revenue through visibility improvement, ad spends, and conversion rate optimization. Manage product listings, SEO, merchandising, pricing strategies, and seasonal campaigns. Collaborate with platform category teams for high-impact placements and event promotions. Analyze share-of-voice and competitor benchmarking. 5. Offline Channels (MT, Pop-ups): Lead retail growth through distributor management, retail partnerships, and trade activations. Plan and execute branded pop-ups, exhibitions, and high-conversion on-ground events. Coordinate with sales and supply chain for visibility-led retail planning. Track offline ROI metrics including footfall, conversion rates, and sell-through. 6. Retention & Lifecycle Marketing: Design and implement CRM strategies across WhatsApp, SMS, and Email. Set up retention journeys (post-purchase, win back, referral loops) using automation tools. Run cohort analysis and RFM segmentation to optimize LTV. Collaborate with product and ops teams to enhance repeat experience and feedback loops. What You Bring: 5–7 years of experience in D2C growth, performance marketing, or channel ownership roles. Proven ability to scale both digital and offline channels , with a deep understanding of ROI-focused marketing. Hands-on execution across Google Ads, Meta Ads, Shopify and marketplace dashboards. Experience managing offline retail rollouts and distributor relationships. Ability to read data, build dashboards, forecast spends, and report performance independently. Strong leadership and collaboration skills with high ownership and entrepreneurial mindset.
Role Overview We are looking for a creative, detail-oriented, and market-savvy New Product Development (NPD) professional to join our team. This role is responsible for managing the end-to-end process of launching new products — from ideation, research, and formulation to packaging, pricing, and market launch. You will work closely with cross-functional teams (marketing, design, operations, supply chain) to ensure timely delivery of innovative and commercially successful products. Key Responsibilities 1. Product Ideation & Concept Development Research fragrance trends, consumer insights, competitor offerings, and emerging raw materials. Identify gaps in the market and propose new product ideas aligned with the brand’s vision. Collaborate with marketing to develop product concepts, mood boards, and positioning. 2. Formulation & Sourcing Work with fragrance houses, suppliers, and formulators to develop and test product prototypes. Evaluate fragrance notes, performance, and quality against brand standards. Source raw materials, ingredients, and packaging components, ensuring compliance with quality and sustainability guidelines. 3. Project Management Manage the NPD process from concept to launch, ensuring timelines, budgets, and quality standards are met. Create and maintain NPD calendars, track project milestones, and flag potential risks. Coordinate with internal and external stakeholders (designers, manufacturers, co-packers). 4. Packaging & Branding Oversee packaging design, ensuring it aligns with the brand’s aesthetic and functional needs. Approve packaging samples and conduct usability and durability tests. 5. Compliance & Quality Assurance Ensure all products comply with relevant cosmetic regulations and safety requirements. Conduct and document stability and compatibility testing. 6. Launch & Post-Launch Support marketing in creating product launch stories and promotional material. Monitor product performance, customer feedback, and suggest improvements or future iterations. Key Qualifications At least 2 years of experience in product development (preferably in fragrances, cosmetics, or personal care). Strong understanding of fragrance composition, raw materials, and packaging processes. Excellent project management, organizational, and time-management skills. Creative thinker with an eye for trends and consumer preferences. Strong communication skills and ability to work cross-functionally. Familiarity with cosmetic regulations and product safety standards.
About Fraganote Fraganote is a fast-growing D2C fragrance brand that blends artistry, quality, and innovation to create captivating scent experiences. Our mission is to redefine how people connect with fragrances through storytelling, exceptional ingredients, and modern distribution. Role Overview We are seeking a data-driven and creative Performance Marketing Manager to lead our paid media strategy and execution across digital channels. The ideal candidate will have hands-on experience in running ROI-focused campaigns, a strong grasp of audience segmentation, and the ability to scale customer acquisition profitably while maximizing LTV. Key Responsibilities Strategy & Planning Develop and execute a comprehensive paid marketing strategy for acquisition, retention, and remarketing. Identify high-impact growth opportunities aligned with brand objectives and revenue targets. Campaign Management Manage end-to-end paid campaigns across Meta, Google Ads, YouTube, and other emerging platforms. Continuously test and optimize creatives, ad copy, and targeting strategies to improve CTR, ROAS, and CAC. Oversee budget allocation and pacing to ensure efficient spend. Data & Analytics Monitor campaign performance using analytics tools and create actionable insights. Track KPIs such as ROAS, CPA, conversion rate, and LTV, and adjust campaigns accordingly. Work with the creative team to produce ad content backed by performance data. Collaboration Partner with the brand, content, and e-commerce teams to ensure messaging consistency. Coordinate with external agencies or freelancers if needed for scaling campaigns. Innovation & Growth Stay updated on industry trends, new ad formats, and platform algorithms. Explore and test new channels (Pinterest Ads, Influencer whitelisting) for growth potential. Qualifications & Skills Bachelor’s degree in Marketing, Business, or related field. At least 2 years of hands-on experience in performance marketing for a D2C brand or agency. Proven track record of scaling paid campaigns with measurable ROI. Proficiency in Google Ads, Meta Business Manager, and analytics tools. Strong analytical skills with the ability to interpret data and make decisions quickly. Creative mindset to collaborate with design teams on ad creatives. Understanding of D2C funnels, customer journeys, and retention marketing.
Key Responsibilities Influencer Identification & Outreach: Research, identify, and reach out to relevant influencers (micro to macro) across platforms like Instagram, TikTok, YouTube, and emerging channels. Campaign Execution: Assist in planning and executing influencer campaigns aligned with brand goals and product launches. Ensure timely deliverables and brand-aligned content. Relationship Management: Build and maintain strong, long-term relationships with influencers, agencies, and content creators. Performance Tracking: Monitor, track, and analyze influencer content performance (engagement, reach, conversions). Provide regular reports with insights and recommendations. Contracting & Compliance: Support negotiation of deliverables, rates, and usage rights. Ensure adherence to brand guidelines, FTC regulations, and platform-specific rules. Collaboration: Work closely with cross-functional teams including brand marketing, creative, PR, and eCommerce to amplify influencer content and initiatives. Requirements - 6 months - 1 year of experience in influencer marketing, social media, or digital marketing (preferably in a D2C or consumer brand). - Familiarity with influencer platforms and tools. - Strong understanding of social media trends, platform algorithms, and creator communities. - Excellent communication and organizational skills. - Ability to juggle multiple campaigns and deadlines in a fast-paced environment. - Data-driven mindset with proficiency in Excel/Google Sheets and basic reporting tools. Nice to Have - Experience working with consumer or lifestyle brands. - Basic design skills (e.g., Canva, Adobe Suite) to create influencer briefs or visual guides. - Passion for social media, creator culture, and emerging platforms.
As a Luxury Marketing Head, you will play a key role in directing the strategic marketing efforts for our premium brand portfolio in West Delhi. Your responsibilities will include defining and executing a comprehensive marketing strategy aligned with luxury brand values, leading end-to-end 360 campaigns tailored to high-net-worth audiences, and enhancing the luxury customer journey from acquisition to retention. You will be tasked with conducting market intelligence activities to identify growth opportunities, initiating collaborations and partnerships with like-minded luxury brands, overseeing digital storytelling and social media strategy, and curating high-end brand experiences and exclusive product launches to elevate brand desirability. In addition, you will be responsible for managing and inspiring a cross-functional team of marketers, creatives, and agency partners. The qualifications for this role include a Bachelor's degree or equivalent experience in Marketing, 7-9 years of relevant experience, excellent written and verbal communication skills, and strong multitasking and project management abilities. Ideal candidates will have experience working with global luxury brands or premium direct-to-consumer businesses and a strong network within the luxury, fashion, or lifestyle sectors.,
As the Lead Graphic Designer at Fraganote, you will play a pivotal role in shaping the visual identity of the brand across various digital and print platforms. Collaborating with different teams, you will be responsible for creating designs that encapsulate the essence of Fraganote with elegance and clarity. Leading a small design team, you will ensure that the brand's visual direction stands out through innovative and consistent designs. Your main responsibilities will revolve around owning and developing Fraganote's visual identity on different channels such as the website, social media, packaging, campaigns, and print materials. Additionally, you will provide guidance and mentorship to junior designers, work closely with marketing, product, and content teams to bring creative ideas to life, and oversee the entire design process from conceptualization to final execution. You will be tasked with designing and reviewing various assets including packaging, labels, lookbooks, product mockups, ad creatives, and retail collaterals, ensuring that they are optimized for different platforms. Managing timelines, workflows, and feedback efficiently across multiple projects will be crucial, as well as staying updated on design trends related to beauty, fashion, and lifestyle to infuse fresh perspectives into the brand. The ideal candidate for this role should hold a Bachelor's degree in Graphic Design, Visual Arts, Communication Design, or a related field, along with 2-4 years of design experience in industries like beauty, fashion, lifestyle, or D2C. Proficiency in Adobe Creative Suite, Figma, Canva, and After Effects is preferred, with a strong understanding of typography, color theory, visual hierarchy, and brand systems. Experience in packaging design, print production, and digital advertising is essential, as well as the ability to manage multiple projects and deliver high-quality work within tight deadlines. An eye for storytelling, minimal aesthetics, and brand alignment will also be advantageous. While not mandatory, additional skills such as photography or art direction experience, motion graphics or video editing skills, and previous work with fragrance or luxury lifestyle brands would be considered a plus for this role.,
Manager - E-commerce & quickcomm Job Description: Key Responsibilities: - Own revenue growth across all e-commerce platforms, including D2C website, marketplaces, and quick commerce - Identify, onboard, and launch new marketplaces or commerce platforms-from documentation and setup to live listings and marketing integration - Drive performance and scale revenue with a sharp growth strategy tailored to each platform's algorithm and user behavior - Manage daily operations including stock sync, pricing, listing optimization, reviews, ratings, platform hygiene, and fulfillment coordination - Act as the SPOC for platform managers, securing key placements, offers, and campaign visibility across all channels - Build and maintain analytical dashboards and reports to track channel-wise revenue, conversion rates, sell-through, ad spend, and ROI - Optimize listings for SEO, A+ content, and conversion, while ensuring visual and content consistency across all channels - Coordinate with internal teams (ops, media, brand, supply chain) to ensure smooth execution of campaigns, launches, and peak-season operations - Strategically manage inventory distribution across D2C, marketplaces, and quick commerce to avoid stockouts or dead stock - Work closely with the ops team to ensure high availability, low RTOs, and fast delivery compliance on hyperlocal and instant platforms - Stay updated with the latest marketplace features, algorithm changes, seller programs, and tools applying learnings in real time - Plan and execute marketplace-specific marketing campaigns, festive sales, and new product drops with a conversion-first approach Qualifications: - 4-6 years experience in e-commerce (preferably D2C, beauty, FMCG, or lifestyle brands) - Strong knowledge of onboarding and managing marketplace platforms and quick commerce models (Zepto, Blinkit, Swiggy Instamart, etc.) - Demonstrated success in growing multi-channel e-commerce revenue with strong ownership of platform-specific growth - Extremely analytical, number-driven, and performance-oriented-comfortable with dashboards, data, and reporting - Experience in platform SPOC management, discount planning, pricing control, and conversion strategy - Familiar with tools like Unicommerce, Seller Central, Nykaa Panel, Swiggy/Zepto dashboards, etc. - Excellent project management and multitasking skills across fast-paced, high-volume environments - Strong communication and cross-functional collaboration skills
Job Title: Creative Lead – Graphic Design Location: West Delhi (On - site) Experience Required: 4–6 years Responsibilities Lead the creative development and execution of brand campaigns, product launches, packaging, social media, website, and more. Conceptualize and create visually compelling graphics aligned with brand tone and identity. Collaborate closely with marketing, content, product, and e-commerce teams to ensure brand consistency. Manage and mentor junior designers, providing guidance, feedback, and art direction. Maintain design standards and ensure all output is innovative, high-quality, and on-brand. Stay updated on design trends, competitive landscape, and industry best practices. Own the end-to-end design process from concept to final delivery. Qualifications 4–6 years of proven experience in graphic design, with at least 1–2 years in a lead/mentorship role. Strong portfolio demonstrating visual storytelling, campaign design, and branding. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects is a plus). Experience in digital design (web, social, email) and familiarity with print production. Eye for detail, layout, typography, and color. Ability to multitask, manage timelines, and deliver under tight deadlines. Strong communication and presentation skills. Creative thinker who loves to push boundaries. What we offer A collaborative, energetic, and creative work environment. Opportunity to lead the brand’s visual narrative. Employee discounts, wellness perks, and more. Growth opportunities as the brand scales.
Location - Kirti Nagar (West Delhi) On-site work setup Key Responsibilities Influencer Campaign Management Assist in planning and executing influencer marketing campaigns across Instagram, YouTube and emerging platforms. Source, vet, and onboard relevant influencers, creators, and brand ambassadors—ranging from niche storytellers to high-end tastemakers. Coordinate product seeding, gifting, and campaign briefs to ensure timely and impactful content creation. Track and manage influencer contracts, deliverables, and usage rights in collaboration with legal and procurement teams. Relationship Building & Community Growth Build and maintain strong relationships with influencers, agents, PR contacts, and talent managers. Support the development of a tiered influencer community—from micro to VIP luxury influencers. Attend brand events and activations to cultivate in-person influencer connections. Content & Campaign Support Collaborate with content and social teams to ensure influencer content aligns with brand aesthetics and tone. Monitor and share top-performing content and community insights to inspire future campaigns. Ensure brand messaging is communicated authentically across all influencer-led content. Reporting & Optimization Track KPIs including reach, engagement, conversions, and ROI from influencer campaigns. Provide regular insights, post-campaign analysis, and recommendations for improvement.