Key Responsibilities: Creative & Brand Copywriting: - Write on-brand, culturally aware Instagram captions, storylines, and campaign messages - Create influencer scripts for product reviews, demos, and UGC briefs - Develop elevated and SEO-friendly website content, including product descriptions, homepages, and landing pages - Craft luxury-forward brand stories, taglines, and campaign narratives Performance & Retention Copy: - Write performance-optimized ad copy, captions, and scroll-stopping hooks for Meta and Google - Develop persuasive email content for flows and campaigns (welcome, drops, offers, loyalty) - Craft conversational, high-converting WhatsApp messages for key moments - Collaborate on A/B tests for subject lines, hooks, and CTAs to optimize results Content for Growth Channels: - Write and manage product listings and branded content for marketplace platforms (e.g., Nykaa, Amazon, Myntra, etc.) - Develop polished PR copy: brand bios, press releases, editorials, and media kits - Create thought-led LinkedIn content and brand articles/blogs to drive engagement and authority - Align tone and structure across all long-form and professional-facing content Cross-Functional Collaboration: - Work closely with creative, influencer, growth, PR, and marketplace teams to ensure tone and messaging consistency - Participate in content planning sessions and campaign brainstorming - Maintain and evolve a luxury brand tone across every medium Qualifications: - 3 years of experience in copywriting, content, or brand storytelling (luxury, D2C, beauty, fragrance, or fashion preferred) - Experience writing for social, paid media, e-commerce, email, and marketplace platforms - A sharp sense of tone, voice, and emotional nuanceespecially in premium/luxury contexts Show more Show less