Luxury Brand Manager - D2C

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. 

Responsibilities

• Brand Strategy:

• Develop and execute a compelling luxury brand strategy aligned with business goals and global trends.

• Product Launches:

• Lead end-to-end planning of luxury product launches — from ideation to execution, including packaging, communication, and go-to-market campaigns.

• Content & Storytelling:

• Craft elevated brand narratives and creative campaigns that evoke desire and reflect brand heritage, craftsmanship, and exclusivity.

• Customer Experience:

• Design and refine omnichannel experiences (online + offline) to ensure a seamless and premium customer journey.

• Partnerships & Influencers:

• Build strategic collaborations with tastemakers, luxury influencers, stylists, and artists to enhance brand desirability and cultural relevance.

• Market & Trend Analysis:

• Monitor global luxury trends, competitor activity, and customer insights to inform innovation and differentiation.

• Performance Tracking:

• Measure and analyze the impact of campaigns and brand health metrics. Use data to continuously refine positioning and ROI.

Required Skills & Qualifications

• Bachelor's/Master’s degree in Marketing, Luxury Brand Management, Fashion, or related field.

• At least 2 years of experience in brand management or marketing for a luxury or premium D2C brand.

• Strong aesthetic sense with an eye for design, detail, and storytelling.

• Proficiency in digital marketing, PR, and influencer marketing strategies.

• Excellent communication and leadership skills.

• Global mindset with cultural sensitivity and adaptability.