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Fraganote
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Luxury Brand Manager - D2C

Luxury Brand Manager - D2C

Fraganote

0 years

0 Lacs

delhi india

Posted:2 weeks ago| Platform:

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Skills Required

strategy strategies vision consistency marketing analysis development design storytelling packaging presentation content merchandising visual training crm engagement tracking

Work Mode

On-site

Job Type

Full Time

Job Description

Location - Kirti Nagar (West Delhi)

On-site work setup

Brand Strategy & Positioning

Develop and execute global and regional brand strategies aligned with Fraganote’s vision and business objectives.
Ensure brand consistency across all marketing, retail, digital, and PR activities.
Conduct market and competitor analysis to identify trends, gaps, and opportunities.

Product Development & Launches

Collaborate with product development, perfumers, and design teams on new fragrance launches and limited editions.
Lead go-to-market strategies, launch campaigns, and storytelling initiatives.
Oversee packaging design and product presentation to align with luxury standards.

Marketing & Communications

Partner with digital, PR, and creative teams to develop compelling campaigns across all media platforms.
Manage content creation for product storytelling, seasonal campaigns, and influencer/celebrity partnerships.
Coordinate brand events, press launches, and exclusive client experiences.

Retail & Customer Experience

Work closely with retail and merchandising teams to ensure a seamless, premium customer journey.
Implement in-store visual merchandising guidelines and brand training for sales staff.
Monitor consumer feedback and CRM insights to optimize customer engagement and retention.

Performance Tracking & Budgeting

Define and track KPIs to measure brand performance, awareness, and sales impact.
Manage brand budgets and ensure effective allocation of resources across projects.

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