Job
Description
Note: This is a position for PAWS and not for 32ND About PAWS Paws is committed to delivering the highest quality, fresh, and natural pet food solutions, enhancing the health and happiness of pets while providing unparalleled convenience and care to their owners. The pet food industry in India is dominated by processed productsthat often compromise pet health and well-being. These products are laden with preservatives, artificial colours, and low-quality ingredients, leading to various health issues, including obesity, allergies, and digestive disorders. Additionally, the market lacks transparency, leaving pet owners with limited knowledge about the true quality of their pets' food. We aim to make better, fresher pet food accessible to as many pets and pet parents as possible, positively impacting lives by helping pets live longer, healthier, and happier. Want to know more about us? Check out our new Instagram page. Also have a look at the PAWS catalogue in the IG links. Do our values speak to you? Quality : PAWS uses only the finest ingredients, sourced responsibly and sustainably, to create our pet food products. Innovation : We continuously research and develop new formulas to meet the evolving needs of pets, ensuring they receive optimal nutrition at every life stage. Transparency : PAWS is committed to providing clear and honest information about our ingredients and processes, allowing pet owners to make informed choices. Sustainability : We strive to minimize our environmental impact by using eco-friendly packaging and supporting sustainable farming practices. Company Perks As a team member at PAWS, we value your innovative spirit, entrepreneurial mindset, and dedication to positively impacting pets and their owners. Here are some perks you can look forward to: Opportunities for career advancement in a growing startup A collaborative, creative, and pet-loving team environment Flexibility in work hours and the potential for remote work About the role We are seeking a highly motivated and results-driven performance marketer to join PAWS’ growing marketing team. You will be responsible for driving customer acquisition, lead generation, and revenue growth through various digital channels. Your primary focus will be optimising campaigns across Google, Meta, LinkedIn, and other paid platforms to achieve the highest ROI and key business objectives. What You Will Be Doing Campaign Management : Plan, execute, and continuously optimize performance marketing campaigns across platforms such as Google PMax, Meta (Facebook/Instagram), LinkedIn, and YouTube to drive traffic, conversions, sales, and customer retention. Creative Coordination : Coordinated campaign asset development across teams, providing creative input and optimization suggestions based on performance insights and results. Data Analysis : Analyse performance data and metrics, identify trends, and optimize campaigns based on insights to maximize ROI and conversion rates. Customer Journey : Focus on optimizing the full customer funnel from acquisition to conversion and retention. A/B Testing : Perform regular A/B tests on ad creatives, landing pages, and bidding strategies to continuously improve campaign performance. Collaboration : Work closely with cross-functional teams, including creative, product, and sales teams, to align marketing strategies with business goals. Reporting: Prepare weekly, monthly, and quarterly reports showcasing campaign performance, insights, and future strategies to stakeholders. Work with internal database and performance tools like GA4 /mix panel etc to understand data flowing in and act on actionable insights and optimise performance (CAC/ROAS/LTV/Retention) What You Bring to the Table Minimum Bachelor’s degree in Marketing, Business, or a related field. 2+ years of experience in performance marketing or digital advertising. Proven experience with Google Ads, Meta Ads, and other paid digital channels. Strong analytical skills with a data-driven mindset. Proficient in excel, reporting tools. Proficiency with marketing tools such as Google Analytics, Google Tag Manager, and Facebook Business Manager. Ability to manage and optimize budgets effectively. Strong communication and collaboration skills. What Really Wows Us A deep understanding of the pet food industry and/or FMCG brands Entrepreneurial DNA and a high-ownership approach toward challenges Show more Show less
