Performance Marketing Associate

Job Title : Performance Marketing Associate Company: Badho Technologies Pvt Ltd Location: Gurgaon (Onsite) Employment Type: Full-Time Experience: 1+ years of experience in performance marketing In - Meta Ads, WhatsApp Marketing, Email Marketing, etc for - app installs, order generation, lead generation, etc About Badho: Badho is a fast-growing B2B technology platform that helps FMCG brands connect directly with retailers/wholesalers and distributors. We enable brands to launch new territories, run loyalty programs, market products, and drive direct orders from retailers/wholesalers. With a strong focus on digitizing and simplifying the supply chain, Badho empowers distributors by providing a seamless ordering experience, attractive reward programs, and business growth opportunities. About the Role : We are looking for a driven and detail-oriented Performance Marketing Associate to join our team in Gurgaon. This role will focus on executing performance marketing campaigns across Meta Ads, Google Ads, as well as managing WhatsApp marketing for order generation, lead generation, awareness, and conversions in the FMCG B2B space. Key Responsibilities : Plan, launch, and optimize lead generation and awareness campaigns via Meta Ads, Google Ads, WhatsApp Marketing, and Email Marketing Set up and manage conversion-focused ad campaigns, track performance, and report on key metrics Execute and manage WhatsApp marketing campaigns for communication, engagement, conversion, and retention Work closely with sales and operations teams to align marketing efforts with business goals Create ad copies, landing page briefs, and messaging tailored to wholesalers and distributors in the FMCG industry Continuously analyze performance data and suggest improvements to increase ROI Requirements : Prior experience in digital marketing, especially in performance marketing or WhatsApp campaign management Hands-on experience with Meta Ads Manager and the Google Ads platform Familiarity with WhatsApp Business API or relevant tools like Interakt, Zoko, etc., is a plus Strong analytical and communication skills Understanding of the FMCG wholesale or distribution ecosystem is preferred Ability to work onsite from our Gurgaon office Preferred Qualifications : Bachelor's degree in Marketing, Business, or related field What We Offer : A fast-paced, collaborative environment Opportunity to learn and grow in performance marketing and B2B digital strategy Hands-on experience with real campaign management and tools Mentorship and growth opportunities within the team