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Description
About Badho: Badho is transforming India’s B2B retail space through cutting-edge technology that seamlessly connects brands, distributors, and retailers. As a fast-growing startup, we’re dedicated to simplifying business operations and creating growth opportunities for all stakeholders. Role Overview: We are looking for a motivated Growth Associate to lead user retention and re-engagement initiatives across multiple digital channels. You will craft and execute strategic campaigns using platforms such as MoEngage, WebEngage, CleverTap, In-app Messaging, and In-app Notifications to enhance user experiences, increase engagement, and improve retention. What You'll Do: Plan and implement multi-channel growth strategies focusing on user retention and reactivation. Develop targeted user segments, personalized user journeys, and engaging communication via Push Notifications, WhatsApp, In-app Messaging, and In-app Notifications. Collaborate with teams to optimize key metrics, such as app usage frequency, user engagement duration, and content effectiveness. Continuously analyze campaign performance, providing insightful reporting and actionable recommendations to stakeholders. Leverage data-driven insights to enhance campaign conversion, user journeys, and retention strategies. What You'll Need: At least 6 months of relevant internship or work experience. Fluent in Hindi with strong writing skills, specifically tailored to engage a Bharat audience. Excellent analytical and critical thinking abilities. Familiarity or prior experience with campaign management platforms (e.g., MoEngage, WebEngage, CleverTap, or similar tools preferred). Solid understanding of campaign metrics like CTR, CVR, ROAS, CPA. Ability to swiftly identify data-driven insights, trends, and opportunities for improving campaign performance. Working knowledge of Excel, Mixpanel, Google Analytics, or comparable analytics tools (preferred). Who Will Excel: Candidates with proactive problem-solving abilities and a strong bias towards taking actionable steps and experimentation. Individuals who demonstrate meticulous attention to detail, consistently learn from experiences, and actively seek growth opportunities. Highly empathetic individuals with a no-entitlement, results-focused mindset. Excellent communicators who prioritize clarity and effectiveness. Curious individuals dedicated to continuous learning and self-improvement. Why Join Us: Join a dynamic team dedicated to significant growth initiatives. You will own your campaigns from ideation to execution, directly impacting company success and accelerating your professional development. Tenure : 3 to 6 Months Stipend Range : 15K - 20K Show more Show less