Performance Marketer

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About the Role:

We’re looking for a Performance Marketer who can own and scale paid acquisition across channels like Google Ads, LinkedIn Ads, Meta Ads, and retargeting platforms. This person will be responsible for generating high-quality leads, improving conversion efficiency, and scaling campaigns with a strong focus on pipeline impact and ROI.

You’ll work closely with marketing, sales, and content teams to turn campaigns into predictable lead flow and revenue growth.

Key Responsibilities:

Paid Campaign Strategy & Execution

• Plan, launch, and optimize paid campaigns across:

• Google Search + Display

• LinkedIn Ads

• Meta Ads (for retargeting and TOFU)

• Retargeting on platforms like GDN, LinkedIn, Meta

• Develop channel-wise strategies for lead gen, trial sign-ups, webinar registrations,

and enterprise demos

• Build and test audience segments: ICP roles, industries, intent groups, competitor

audiences, remarketing lists

Conversion Rate Optimization (CRO)

• Improve CTR, CVR, and CPL through:

• A/B testing landing pages and ad creatives

• Optimizing lead forms and funnel stages

• Work with design and web teams to ship high-performing landing pages

Analytics, Reporting & Insights

• Track performance daily/weekly across CPL, CAC, ROAS, pipeline, and revenue metrics

• Build reports and dashboards (GA4, HubSpot/Salesforce, Looker Studio)

• Ensure clean attribution and reporting hygiene across platforms

Experimentation & Scaling

• Run structured experiments on:

• New channels (Reddit, Quora, programmatic)

• New creatives / ad formats

• Funnel improvements and retargeting sequences

• Scale winning campaigns while maintaining CPL and quality benchmarks

Pipeline Collaboration

• Partner with SDR/RevOps teams to improve lead quality

• Use feedback loops (SQL rate, meeting conversion, win rate) to refine targeting & messaging

Must-Have Skills:

• 3–6 years of experience managing performance marketing for B2B SaaS / B2B tech

• Strong hands-on expertise in:

• Google Ads (Search primarily)

• LinkedIn Campaign Manager

• Strong understanding of:

• ICP targeting, funnels, lead nurturing, remarketing

• Paid acquisition metrics: CPL, CAC, ROAS, SQL rate

• Proficiency in:

• GA4, Google Tag Manager, Looker Studio

• UTM tracking and conversion tracking

• Strong analytical and reporting skills

How to Apply:

gautam.bhalodiya@testgrid.io

TestGrid