Performance Marketer

🚀 We’re Hiring: Performance Marketer – Kochi, Kerala

Drive ROI. Scale Campaigns. Make an Impact.

Location:

Company:

About the Role

data-driven and results-oriented Performance Marketer

Key Responsibilities

• Develop and manage

  performance marketing campaigns

  across Google Ads, Meta Ads, LinkedIn Campaign Manager, and programmatic platforms.
• Optimize campaigns using

  A/B testing

  ,

  multivariate testing

  , and

  audience segmentation

  .
• Track and analyze KPIs — CPA, CTR, ROAS, conversion rates — to fine-tune strategies.
• Collaborate with creative teams to produce

  high-converting ad assets

  .
• Conduct

  funnel analysis

  and leverage user behavior insights to boost conversions.
• Manage budgets for

  cost-effective scaling

  .
• Stay ahead with the latest

  digital trends, tools, and attribution models

  .

Must-Have Skills & Tools

1. Proficiency in

   GA4

   ,

   GTM

   ,

   Meta Ads Manager

   , and

   LinkedIn Campaign Manager

   .
2. Expertise in

   Meta CAPI

   , first-party data strategies & attribution modeling.
3. Strong understanding of

   audience segmentation

   and

   CRM-based targeting

   .
4. Proven track record in

   budget optimization & scaling performance campaigns

   .
5. Hands-on experience with

   multivariate testing

   (creatives, ad copy, audiences).
6. CRM skills –

   lead scoring & segmentation

   .
7. Proficiency in

   Google Ads

   (Search, Display, Performance Max) with Quality Score optimization.

Required Qualifications

• Bachelor’s degree in

  Marketing, Business

  , or related field.

• 2–3 years

  experience in

  performance marketing/digital advertising

  .
• Strong analytical skills and

  data visualization tool

  experience.
• Familiarity with

  SEO/SEM

  ,

  PPC

  , and marketing automation platforms.
• Google Ads / Meta Blueprint certifications are a plus.

Preferred Attributes

• Strategic thinker with creative execution skills.
• Strong communication & presentation abilities.
• Thrive in a

  fast-paced, metrics-driven environment

  .
• Experience in

  EdTech, e-commerce, or B2C sectors

  is a bonus.

Why Join Us?

• Work at a

  leading career-tech company

  with 200+ employees & branches across India.
• Join a team backed by

  25+ industry certifications

  .
• Competitive salary & career growth opportunities.
• Direct access to

  cutting-edge tools

  and high-impact campaigns.

Company Websites:

🌐 Inmakes Infotech

🌐 Inmakes Edu

🌐 Inmakes Learning Hub