Performance Marketer

Role Overview: As a Performance Marketer based in Kozhikode, you will play a crucial role in strategizing and implementing digital marketing campaigns. Your primary responsibilities will include planning and executing digital marketing strategies, managing paid advertising campaigns, analyzing performance metrics, optimizing campaigns for improved ROI, and conducting A/B testing. Additionally, you will collaborate with the creative team to create compelling content and stay updated on industry trends and best practices. Key Responsibilities: - Plan and execute digital marketing strategies - Manage paid advertising campaigns - Analyze performance metrics to measure effectiveness - Optimize campaigns to enhance ROI - Conduct A/B testing to improve campaign performance - Collaborate with the creative team to develop engaging content - Stay informed about industry trends and best practices Qualification Required: - Proficient in Digital Marketing and Paid Advertising - Experience in B2B lead generation - Ability to use analytics tools for tracking and measuring performance - Strong grasp of A/B testing and conversion rate optimization - Excellent communication and collaboration skills,