Performance Analyst

Role: SEM Analyst / Performance Marketing Analyst

Location: Ahmedabad (Hybrid)

Candidates from Ahmedabad is the 1st Choice ONLY

Experience: 3 to 5 Years

Shift Timings: 7.30 AM to 4.30 PM IST (Australia shift)

About the Role

We’re looking for a performance-obsessed SEM Analyst who doesn’t wait for dashboards to tell them what to do. You’ll own growth outcomes for global clients and operate with the mindset of a strategist, not an order-taker. If you get excited about turning intent into revenue and using automation intelligently - you’ll fit right in.

What You’ll Own

• Full-funnel Search, Shopping, YouTube, and PMax strategy and execution
• Performance optimization rooted in intent segmentation, ad relevance, and landing experience
• Conversion tracking across GTM, GA4, CRM integrations, and enhanced conversions
• Audience strategy development using first-party and platform signals
• Performance analytics, reporting, and storytelling for stakeholders
• Scaling testing frameworks for bidding, ads, landing pages, and feed enhancements
• Budget planning, pacing, forecasting, and efficiency improvements
• Collaboration with content, creative, CRO, and client teams to unlock growth

What You Already Know (and can prove)

• 3+ years of Google Ads working experience at +90% proficiency: search structure, bid strategies, feed optimization, scripts/rules
• 3+ years of Meta Ads working experience - retargeting, demand generation and efficiency plays
• B2B / eCommerce global clients & market exposure
• How to get meaningful data from Looker Studio or similar
• Excel/Sheets excellence: pivot tables, advanced formulas, data cleaning
• Practical CRO thinking: you push for better landing page performance, not just clicks
• Incrementality and attribution nuances - you understand what actually drives new demand

Great-To-Have Extras

• SA360, Optmyzr, DataSlayer or Supermetrics experience
• SQL basics for deeper analysis
• Experience managing mid size budgets ($50k+/month across channels)
• Understanding of GenAI-powered campaign optimization tools

How You Think

• You ask why before how
• You take responsibility for revenue outcomes, not just campaign hygiene
• You enjoy experimenting and backing your decisions with data and logic
• You communicate clearly - no jargon masks, just straight reasoning
• You challenge platforms when automation isn’t aligned with business goals

Apply If

You’re the person who says:

I own performance. I create demand. I don’t wait for instructions.