Performance Analyst

As a candidate for the position, your main responsibilities will include: - Online and offline campaign performance measurement, optimization, and reporting. - Marketing dashboard creation for higher management. - Collaborating with cross-functional teams like sales, commercial, and supply chain to ensure alignment. - Performing web scraping to record price and marketing asset utilization data. - Conducting competitive landscaping to analyze relative brand performance. - Working with the digital manager to analyze data from Meta and Google platforms. - Maintaining close coordination with the marketing team, including digital, traditional (ATL/BTL), and trade marketing personnel. The qualifications and functional skills required for this role are: - Bachelors degree in Mathematics, Statistics, Commerce, or allied fields. - Proficiency in Excel, data analysis, problem-solving skills, and dashboard creation. - Knowledge of Power BI will be preferred. This is an off-roll position with the potential to be converted to an on-roll position based on your performance and the availability of new openings within 1-2 years. You will report to the General Manager, and the location of this position is in Gurgaon.,