Performance Analyst

As an Analyst in Performance Marketing at Omnicom Global Solutions in Bangalore, Karnataka, India, you will specialize in Criteo and Citrus advertising platforms to drive the success of retail media campaigns. Your responsibilities will include launching and optimizing sponsored product campaigns across multiple retailer platforms, leveraging data-driven insights for enhancing campaign performance, efficient budget allocation, and providing strategic recommendations for continuous improvement. This role is suitable for individuals who excel in a fast-paced, analytical environment and have a passion for e-commerce, performance marketing, and retail media advertising. In this role, you will have the following key responsibilities: - Build, launch, and optimize sponsored product campaigns across multiple retailer platforms using Criteo and Citrus. - Monitor and adjust budget allocation to ensure efficient spending and maximize campaign impact. - Track and analyze key performance metrics such as CPC, ROAS, impressions, and conversion rates. - Implement data-driven bid adjustments, audience targeting strategies, and campaign structure improvements for continuous performance enhancement. - Develop performance reports, provide actionable insights, and recommend optimization strategies based on data trends. - Work closely with internal teams and external partners to align campaign goals with broader business objectives. To qualify for this role, you should have: - 2-3 years of hands-on experience managing retail media advertising and sponsored product campaigns on Criteo and Citrus. - Strong analytical skills with a data-driven approach to campaign management. - Ability to effectively manage multiple campaigns across various retailers while ensuring performance goals are met. - Proficiency in budget pacing, bid management, and ROAS optimization. - A proactive mindset focused on continuous improvement and innovation. - Strong communication skills to convey insights and collaborate effectively with stakeholders. Omnicom Global Solutions is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom Global Solutions India provides products and services in Creative Services, Technology, Marketing Science, Media Services, Market Research, and Business Support Services. Flywheel, a part of Omnicom Global Solutions, operates a cloud-based digital commerce platform across major digital marketplaces, offering clients access to real-time performance measurement and sales improvement. With expertise, global reach, and AI-powered solutions, Omnicom Global Solutions delivers value to consumer product companies and fast-growing brands globally.,