Paid Social Specialist

A bit about us

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!

Job Title: Paid Social Marketing Specialist

Location: Gurgaon, India

Job type: Full time

Reports To: Digital Marketing Manager

Role Overview

Trek’s Marketing Team is seeking Paid Social Specialists to elevate our global paid social activity to new heights. Paid Social Specialists will run paid social activity for a number of international markets, driving awareness, consideration, interaction and ultimately high-quality traffic to Trekbikes.com.

Key Responsibilities:

• Lead the charge in owning and managing paid social accounts for multiple international markets. Craft innovative strategies and execute day-to-day operations that elevate our online presence
• Planning and execution of local campaigns in alignment with the markets' broader business goals
• Implement advertising campaigns that capture the essence of our brand and drive both e-commerce and in-store sales. Experiment, test, and analyze data to make statistically significant improvements that fuel cost-efficient growth
• Adapt the strategy and planning in reflection of local market cultures, languages and nuances including a clear understanding of the use of locally-specific paid social channels
• Serve as one of our in-house experts in paid social platforms (e.g Meta). Creating and optimizing campaigns to ensure success. Regularly report on Social performance, conduct in-depth analyses, and uncover insights to identify new opportunities for our campaigns – sharing these with the global social team
• Support a full funnel strategy using your expertise to make recommendations and execute on budget, flighting, channel usage with a clear understanding of target demographics and assets
• Provide ongoing feedback and recommendations on budget and approach based on performance, platform updates and industry insights.
• Effectively brief asset requirements into multiple market stakeholders
• Stay within the paid social budgets allocated, ensuring accurate forecasting, cost control and maximum ROI
• Work closely with other paid channel specialists to strategize a cohesive approach to budget, strategy and performance with a good understanding of the full media ecosystem.
• Leverage learnings across markets to elevate the brands overall global presence and success.
• Stay Ahead of the Game: Keep a keen eye on industry trends and Meta updates ensuring Trek remains at the forefront of digital marketing.

Skills and Qualifications:

Must Have:

• Bachelor’s degree in Marketing, Communications, or related field.
• 8+ years of experience running paid social campaigns, ideally across multiple platforms and markets
• A good understanding of policies, billing and account troubleshooting in major paid social platforms (Meta ad manager, TikTok etc).
• Have a good understanding of ‘what good looks like’ in cost metrics and how to optimize these to support the brand’s premium positioning and growth
• Proven understanding and success of managing paid social campaigns as part of a wider brand strategy
• Ability to manage time and priorities in alignment with the business goals
• Ability to clearly communicate performance and strategy to team lead or internal stakeholders
• Comprehensive understanding of digital advertising metrics
• Experience with google analytics (GA4); adept at data retrieval, dashboard creation, and audience development
• Bring great energy and have a great sense of fun!

Why Trek?

https://fortune.com/company/trek-bicycle/

• Great Place To Work-CertifiedTM (https://www.greatplacetowork.in/great/company/trek-bikes)
• Best WorkplacesTM in Asia 2025
• Flexible and fun company culture that values people, purpose, and performance
• A leadership team that supports autonomy and innovation
• A company that believes work should be fun, fulfilling, and impactful
• The chance to be part of something bigger - changing the world by getting more people on bikes

Trek India benefits:

• Group medical insurance floater policy that covers self, spouse, up to 2 children and dependent parents
• 12 Annual paid holidays
• Employee friendly leave policy: Maternity Leave, Paternity Leave, Compassionate Leave, Wedding Leave, Compensatory Leave in addition to Sick Leave, Casual Leave and Privilege Leave
• Tuition Fee Reimbursement up to INR 500,000 (Diploma, Undergraduate, Graduate & Master’s degree programs)
• 24/7 Employee Assistance Program (EAP) - confidential, work-based benefit that offers employees and their families free short-term counseling, referrals, and support for personal or work related problems
• Annual paid time off for charity work
• Employee referral bonus
• Employee discounts on Trek products

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!