Paid Search Specialist

As a Paid Search Specialist at Trek, you will play a crucial role in elevating our global paid search activity to new heights. Your responsibilities will include: - Owning and managing Google Ads for multiple international markets, including Search Ads, Google Shopping, PMAX, and dynamic remarketing - Crafting innovative strategies and executing day-to-day operations to enhance our online presence and drive high-quality traffic to Trekbikes.com - Planning and executing local campaigns in alignment with the markets" broader business goals - Implementing advertising campaigns that reflect our brand essence and drive both e-commerce and in-store sales - Experimenting, testing, and analyzing data to make statistically significant improvements for cost-efficient growth - Adapting strategies and planning based on local market cultures, languages, and nuances - Serving as an in-house expert in Google Ads, creating and optimizing campaigns for success - Reporting on Google Ads performance, conducting in-depth analyses, and identifying new opportunities for campaigns - Providing ongoing feedback and recommendations on budget and approach - Working closely with other paid channel specialists to strategize a cohesive approach to budget, strategy, and performance - Leveraging learnings across markets to enhance the brand's global presence and success - Staying updated on industry trends and Google updates to ensure Trek remains at the forefront of digital marketing Qualifications required for this role include: - 3+ years of experience running paid search campaigns, preferably in multiple markets - Proven success in managing paid search campaigns as part of a wider brand strategy - Comprehensive understanding of digital advertising metrics - Experience with Google Analytics 4 (GA4) for data retrieval, dashboard creation, and audience development - Strong time management skills aligned with business goals - Clear communication of performance and strategy to team leads or internal stakeholders If you are a dynamic individual with a great sense of fun and enjoy working with happy, enthusiastic over-achievers, Trek is the perfect place for you to grow your career!,