Paid Search Specialist

About Us

Paid Search Specialist

Key Responsibilities

• Develop, manage, and optimize

  Paid Search campaigns across platforms

  including:

• Google Ads (Search, Performance Max, YouTube & Display when search-supported)

• Microsoft/Bing Ads

• Apple Search Ads

• Quora Ads

• Other search-driven ad channels are relevant.
• Conduct keyword research, audience analysis, competitive research, and intent mapping across all search platforms.
• Analyze performance metrics and provide data-backed recommendations to improve CTR, CPC, CPA, ROAS, and overall search efficiency.
• Create and test ad copy, extensions, bidding strategies, and audience segments tailored to each search channel.
• Collaborate with strategy and design teams to align search ads and landing pages with user intent and business goals.
• Monitor budgets, pacing, and bids to ensure optimal performance while meeting KPIs.
• Execute A/B tests on ad copy, landing pages, and bidding strategies to enhance performance.
• Stay informed on platform updates, search trends, and new opportunities across all search advertising ecosystems.
• Prepare clear, insightful performance reports for internal teams and clients.

Requirements

• 3–4 years of proven hands-on experience

  in Paid Search advertising across multiple platforms (Google Ads, Bing Ads, Apple Search Ads, Quora Ads, etc.).
• Strong understanding of keyword targeting, match types, search intent, and bid optimization.
• Proficiency in Google Analytics, Google Tag Manager, and search tracking tools.
• Demonstrated ability to deliver performance-driven results and optimize campaigns for ROI.
• Strong analytical mindset with the ability to interpret data and uncover insights.
• Excellent communication and project management skills.
• Understanding of CRO and landing page optimization is an added advantage.

What We Offer

• Competitive salary and benefits package.
• Opportunities for skill enhancement and platform certifications (Google Ads, Bing, Apple Search Ads).
• A collaborative and innovative work environment.
• Access to the latest tools and technologies in search marketing.
• The chance to work on exciting campaigns with global brands.

How to Apply

Paid Search Specialist