Paid Social Specialist

Role Overview: As a Paid Social Specialist at Trek, you will be part of the Marketing Team responsible for elevating global paid social activity to new heights. Your main focus will be on running paid social activity for multiple international markets to drive awareness, consideration, interaction, and high-quality traffic to Trekbikes.com. You will play a crucial role in crafting innovative strategies, executing day-to-day operations, and optimizing campaigns to ensure success and growth. Key Responsibilities: - Lead and manage paid social accounts for multiple international markets, developing strategies that enhance the online presence of Trek - Plan and execute local campaigns aligned with broader business goals of the markets - Implement advertising campaigns that align with the brand's essence, driving e-commerce and in-store sales - Adapt strategies to reflect local market cultures, languages, and nuances, utilizing locally-specific paid social channels effectively - Serve as an expert in paid social platforms, creating and optimizing campaigns for success and providing regular performance reports and insights to the global social team - Support a full-funnel strategy by making recommendations on budget, flighting, and channel usage based on target demographics and assets - Provide feedback on budget and approach adjustments based on performance, platform updates, and industry insights - Collaborate with other paid channel specialists to develop a cohesive approach to budget, strategy, and performance, leveraging learnings across markets - Maintain paid social budgets, ensure accurate forecasting, cost control, and maximum ROI - Stay updated on industry trends and platform updates to keep Trek at the forefront of digital marketing Qualifications Required: - 3+ years of experience in running paid social campaigns across multiple platforms and markets - Proven success in managing paid social campaigns as part of a broader brand strategy - Strong time management skills aligned with business goals - Excellent communication skills to convey performance and strategy to team leads and stakeholders - Comprehensive understanding of digital advertising metrics - Proficiency in Google Analytics (GA4) for data retrieval, dashboard creation, and audience development Additional Details: If you enjoy working in a dynamic environment with enthusiastic teammates and have a passion for digital marketing, then this role at Trek is the perfect opportunity for you. Join us in our mission to change the world by getting more people on bikes and be a part of a team that values growth, learning, and excellence.,