Paid Media

Job Description

Job Description Work Timings: 10:15 am – 7:15 pm Working Days: Monday to Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Performance Marketing Manager Work Mode: 100% Work from Office Age Criteria: Up to 30 years Why IIDE: IIDE is Asia’s most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About The Role: As a Paid Media - Sr. Associate at IIDE’s Lower Parel office, you will play a critical role in strategizing, leading, and optimizing paid advertising campaigns across multiple platforms. Your core objective is to generate high-quality leads through performance-driven media buying. This role requires both analytical precision and strategic vision, as well as the ability to collaborate across departments to drive growth through digital advertising. What You’ll Do: Campaign Strategy & Execution: Develop and execute a full-funnel paid media strategy across platforms such as Google, YouTube, Facebook, Instagram, LinkedIn, Quora, and Bing. Create, manage, and optimize paid media campaigns including Search, Display, Video, and Re-marketing ads. Data-Driven Optimization: Track and analyze campaign metrics (CTR, CPC, CPL, ROI) to drive ongoing improvements and growth. Use insights from Google Analytics and CRM to optimize campaigns and target new opportunities. Reverse-engineer media budgets based on lead targets and revenue goals. Creative Collaboration: Write and test ad copies for various platforms; give clear creative briefs to designers and video editors. Strategize and review landing pages and content to maximize conversions and lead quality. Audience & Segmentation: Conduct consumer profiling to define target audience personas and map digital touchpoints. Clean and upload audience databases for custom targeting on platforms like Facebook Ads. Requirements Must-Have: Experience: Minimum 1–3 years in paid media campaign execution with experience managing a small team. Platform Expertise: Hands-on experience with Google Ads (Search, Display, Video), Facebook Ads Manager, Bing, LinkedIn Ads, and Quora Ads. Analytical Skills: Strong understanding of campaign metrics, budget forecasting, and ROI analysis. Proficient in Google Analytics. Communication: Excellent written and verbal communication skills for team coordination and ad copywriting. Technical Skills: Proficiency in MS Excel and Google Sheets for audience segmentation and reporting. Should Have: Strong grasp of keyword bidding strategies, match types, remarketing logic, and landing page testing. Experience strategizing content for ad creatives and landing pages. Nice To Have: Basic knowledge of WordPress, CRM systems, Email & SMS marketing, and marketing automation tools. Ability to ideate growth strategies based on historical campaign performance and market insights. If you’re a results-oriented marketer who thrives in a fast-paced team environment and loves diving into data to drive business growth, we’d love to hear from you. Requirements Qualifications: While formal education and qualifications are important, we care mainly about your attitude, your work ethic, your desire to learn, and your ability to fit into our existing team culture! Fair knowledge of Digital Marketing tools and proficiency in Google Sheets and G-studio. Strong analytical, written communication and research skills and the ability to gather and interpret data to drive decision making. Ability to work independently and in a team environment. You must be incredibly organized and process-driven with a strong eye for detail. Someone who defaults to believing all problems are solvable and is resourceful enough to find a solution using their initiative. Show more Show less