Paid Media

Job Description: Paid Media Executive

Position Title: Paid Media Executive

Department: Marketing

Location: [Andheri East]

Reports To: Marketing Manager

Company Overview: Realatte Ventures LLP is a dynamic and innovative company specializing in [insert brief company description]. We are committed to driving growth through data-driven digital marketing strategies and are seeking a skilled Paid Media Executive to join our team.

Job Summary: The Paid Media Executive will be responsible for the creation, execution, and optimization of paid media campaigns across various platforms. This role requires a strategic thinker with a strong analytical mindset, adept at leveraging data to maximize ROI. The ideal candidate will have hands-on experience in managing PPC, display, and social media advertising campaigns.

Key Responsibilities:

Campaign Management:

Develop, implement, and manage paid media campaigns across platforms including Google Ads, Facebook Ads, LinkedIn, and other relevant channels.

Monitor and analyze campaign performance, making data-driven adjustments to improve results.

Conduct keyword research and manage bidding strategies to optimize ad spend.

Performance Analysis:

Utilize analytics tools (e.g., Google Analytics, SEMrush) to track and report on campaign performance.

Generate weekly and monthly performance reports, highlighting key metrics and insights.

Identify trends and insights to optimize spend and performance based on data analysis.

Creative Collaboration:

Work closely with the creative team to develop engaging and effective ad creatives.

Ensure all ad content aligns with brand guidelines and campaign objectives.

Test new ad formats and creative strategies to enhance campaign effectiveness.

Budget Management:

Manage and allocate budgets for various campaigns, ensuring efficient use of resources.

Monitor spending to stay within budget and provide regular updates on financial performance.

Optimization and Testing:

Implement A/B testing strategies to continually improve ad performance.

Optimize landing pages and ad copy to enhance user experience and conversion rates.

Stay updated with industry trends and emerging platforms to identify new opportunities.

Collaboration and Communication:

Coordinate with internal teams and external partners to ensure seamless campaign execution.

Communicate campaign progress and results to stakeholders, providing actionable recommendations