Paid Marketing Manager

Job Overview:

As the Paid Marketing Manager, you will lead the strategy, execution, and optimization of all paid marketing efforts across a variety of digital platforms, including Google Ads, Facebook, Instagram, LinkedIn, programmatic advertising, and more. You will be responsible for delivering high-impact campaigns that drive customer acquisition, revenue, and brand awareness. You will work closely with senior leadership, cross-functional teams, and external partners to achieve business goals and continuously improve marketing performance.

Key Responsibilities:

• Strategic Planning & Campaign Management:
• Develop and lead the overall paid marketing strategy to drive key performance metrics such as ROI, CPA, and customer acquisition.
• Oversee and manage campaigns across Google Ads, Facebook, Instagram, LinkedIn, YouTube, and other platforms to ensure maximum effectiveness.
• Conduct in-depth audience segmentation and targeting to ensure campaigns reach the right customers at the right time.
• Optimization & Performance Analysis:
• Continuously analyze and optimize campaigns using data-driven insights to improve performance and meet KPIs.
• Monitor and adjust bids, targeting, and ad creatives for maximum performance.
• Use A/B testing and multivariate testing strategies to determine the most effective messaging and creative formats.
• Team Leadership & Collaboration:
• Lead, mentor, and support junior team members in developing their paid marketing skills and understanding of digital advertising strategies.
• Collaborate with the creative, content, and data teams to develop high-performing ad creatives, landing pages, and copy.
• Work closely with the product and sales teams to align marketing strategies with overall business objectives.
• Budget & Resource Management:
• Own and manage the paid marketing budget, ensuring cost efficiency while achieving key performance metrics.
• Allocate resources effectively to maximize ROI and ensure that spending is aligned with the company’s goals and objectives.
• Advanced Analytics & Reporting:
• Lead the creation and presentation of detailed performance reports to senior leadership and stakeholders.
• Use advanced analytics tools (Google Analytics, Ads Manager, and custom dashboards) to generate actionable insights and strategic recommendations.
• Regularly provide performance updates and implement recommendations for continuous improvement.
• Market & Industry Trend Leadership:
• Stay current on the latest trends, tools, and best practices in digital marketing, including emerging paid advertising platforms and technologies.
• Conduct competitive analysis to ensure campaigns are optimized for industry-leading performance.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field. Master’s degree preferred.
• 5-10 years of experience managing and optimizing paid media campaigns (PPC, paid social, display, programmatic, etc.) for a range of industries or clients.
• Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other major digital advertising platforms.
• Proficiency with analytics tools like Google Analytics, Google Tag Manager, SEMrush, and other reporting platforms.
• Strong understanding of paid marketing metrics and KPIs, with a proven track record of driving results.
• Experience with advanced campaign optimization techniques, such as retargeting, lookalike audiences, and conversion rate optimization.
• Excellent leadership and team management skills, with the ability to work cross-functionally.
• Strong communication skills, both written and verbal, and the ability to present findings to senior management.

Job Type: Full-time

Pay: ₹268,365.28 - ₹1,196,708.22 per year

Benefits:

• Paid sick time
• Work from home

Ability to commute/relocate:

• Rohini, Delhi, Delhi: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Application Question(s):

• How much is your current salary package ?
• How much experience do you have with meta and google ads ?

Experience:

• Marketing: 7 years (Required)

Work Location: In person