Paid Marketing Manager

Role & responsibilities:

PPC Strategy Development:

segmentation, and competitor analysis to identify opportunities for campaign optimization and improvement. By setting clear goals and KPIs, they ensure that PPC campaigns align with business goals

and deliver measurable results.

Campaign Management and Optimization:

metrics, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA), and make data-driven adjustments to optimize campaign performance. By conducting A/B testing and performance

analysis, they identify trends and opportunities for improvement to maximize ROI.

Budget Management and Reporting:

Collaboration and Communication: Collaboration with cross-functional teams, including marketing,sales, and analytics, is essential for the PPC Manager. They communicate campaign strategies,performance updates, and optimization recommendations to stakeholders, fostering alignment and transparency. By staying informed about industry trends and platform updates, they ensure that PPC campaigns remain innovative and competitive in the digital landscape.

Preferred candidate profile:

*Experience- 2-4years

*Worked with Great PPC agency or Ecommerce Brand

*got appreciation/ promotion in 1 year

*Expertise in PPC Platforms

*Keyword Research and Analysis

*Ad Copywriting

*Bid Management

*Analytics and Data Interpretation

*Conversion Rate Optimization (CRO)

*Budget Management