Paid Ads Specialist

We are looking for a dynamic advertising specialist to join our team at Nakshatra Kids LLP. Your role will involve developing and executing advertising campaigns across various channels to drive brand awareness, customer engagement, and sales. The ideal candidate is a creative and strategic thinker with a passion for crafting impactful advertising campaigns. You also have a track record in advertising strategy, media planning, and campaign execution. If you are a creative professional with a knack for advertising, we invite you to join our team and contribute to our commitment to excellence in marketing. We offer competitive compensation, a collaborative work environment, and opportunities for professional growth.

Objectives of the role

• Developing and executing comprehensive advertising strategies to achieve marketing objectives and business goals.
• Conducting market research and audience analysis to identify target demographics, trends, and opportunities.
• Planning, negotiating, and purchasing advertising space across digital, print, broadcast, and other channels.
• Collaborating with creative teams to develop compelling ad creatives and messaging.
• Monitoring and optimizing advertising campaigns to maximize reach and engagement.
• Providing regular reporting and analysis on advertising performance, identifying insights and opportunities for improvement.
• Checking market trends and competitor activities to stay ahead in the market.

Your tasks

• Manage advertising strategies aligned with marketing objectives and target audience.
• Identify key advertising channels and platforms to reach target demographics effectively.
• Negotiate ad placements, rates, and contracts with media vendors and partners.
• Collaborate with creative teams to develop ad concepts, messaging, and visuals.
• Run advertising campaigns across multiple channels, including digital, social media, and print.
• Monitor campaign performance and KPIs, making adjustments to optimize results.
• Provide regular updates and reports to stakeholders on advertising performance.
• Stay updated on industry trends, emerging platforms, and best practices in advertising.

Required skills and qualifications

• Bachelor’s degree in marketing, advertising, communications, or a related field.
• 4+ years of demonstrable experience in advertising or a related role.
• Strong understanding of advertising principles, strategies, and best practices.
• Experience with advertising platforms, tools, and technologies.
• Knowledge of ad targeting, segmentation, and audience profiling techniques.
• Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads).
• Excellent communication, negotiation, and presentation skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Strong creative and conceptual thinking skills with problem-solving abilities.
• Ability to work effectively in a fast-paced and collaborative environment.
• Proficiency in Microsoft Office Suite and Adobe Creative Suite.

Preferred skills and qualifications

• Relevant certification in advertising and marketing.
• Proficiency in using advertising analytics and reporting tools.
• Understanding of legal and compliance considerations in advertising.
• Knowledge of digital marketing analytics tools for campaign tracking and analysis.

Note: Attach your portfolio with Resume.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person