Paid Ads Specialist

Position: PPC Executive/Specialist

Company: RankFast - SEO Leading Agency - https://rankfast.co/

Are you a results-driven digital marketer with expertise in Google Ads? We’re looking for a talented PPC Executive/Specialist to join our team and optimize our paid search campaigns for maximum ROI and lead generation. If you have experience in managing, optimizing, and tracking high-performance Google Ads campaigns, we want to hear from you!

Key Responsibilities:

• Create, manage, and optimize Google Ads campaigns to meet performance goals (CPC, CTR, conversions, ROAS).
• Perform keyword research to identify trends and opportunities for paid search campaigns.
• Write compelling ad copy, A/B test ad creatives, and landing pages for conversion optimization.
• Monitor and analyze campaign performance, providing actionable insights and recommendations.
• Manage campaign budgets, ensuring effective allocation of spend.
• Perform ongoing competitor analysis and industry trend monitoring to stay ahead of the curve.
• Implement bidding strategies, including manual and automated bid optimizations.
• Collaborate with the content, design, and SEO teams to ensure cohesive marketing strategies.
• Prepare performance reports and present results to key stakeholders.

Qualifications:

• Proven experience in managing and optimizing Google Ads campaigns.
• In-depth knowledge of Google Ads, Google Analytics, and related tools (e.g., SEMrush, Ahrefs).
• Strong understanding of PPC strategy, audience targeting, and ad performance metrics.
• Experience with conversion tracking, remarketing, and campaign optimization.
• Excellent analytical skills and data-driven mindset.
• Ability to work under tight deadlines and manage multiple campaigns simultaneously.
• Google Ads Certification is a plus.

If you are interested in this position, please send your CV to kumuthini.sivakumar@rankfastdigital.com ashish@rankfast.co and hr@rankfast.co