Organic Marketing Specialist(SEO Specialist)

Hi,

We have an open requirement for an Organic Marketing Specialist for one of our Edtech client. Please find the below details:

• Work Location

  : Work from office, Vashi – Navi Mumbai

• Working day:

  Monday to Saturday

Position Overview

Key Responsibilities

SEO Implementation & Optimization

● Execute comprehensive SEO strategies including on-page, off-page, and technical SEO

● Conduct keyword research, competitive analysis, and SEO audits

● Optimize website content, meta tags, schema markup, and site architecture

● Monitor and improve organic search rankings and website performance

● Implement SEO best practices for content creation and website development

Content Marketing Execution

● Create and optimize high-quality content including blog posts, articles, and web copy

● Develop content calendars aligned with SEO strategy and business objectives

● Collaborate with subject matter experts to produce thought leadership content

● Optimize existing content for search engines and user engagement

● Manage content distribution across multiple channels

Social Media Management

● Execute organic social media strategies across LinkedIn, Instagram, YouTube, and other relevant platforms

● Create engaging social media content that drives audience growth and engagement

● Monitor social media performance metrics and optimize content strategy accordingly

● Engage with online communities and build brand presence through authentic interactions

● Stay updated on social media trends and platform algorithm changes

Analytics & Performance Tracking

● Monitor and analyze organic marketing performance using Google Analytics, SEMrush, and other tools

● Generate regular reports on SEO rankings, organic traffic, and content performance

● Identify optimization opportunities based on data insights

● Track conversion metrics and lead generation from organic channels

● Provide actionable recommendations for performance improvement

AI-Powered Marketing Implementation

● Utilize AI tools for content optimization, keyword research, and performance analysis

● Implement AI-driven personalization strategies for content and user experience

● Leverage machine learning insights for audience segmentation and targeting

● Experiment with AI content generation tools while maintaining quality standards

● Stay current with emerging AI technologies in marketing

Cross-Functional Collaboration

● Work closely with the design team to create visually appealing content

● Collaborate with the sales team to align content with lead generation goals

● Coordinate with paid marketing team to ensure consistent messaging

● Support other marketing initiatives as needed

Technical Skills

● Advanced proficiency in SEO tools (SEMrush, Ahrefs, Google Search Console, Screaming Frog)

● Expert knowledge of Google Analytics, Google Tag Manager, and other analytics platforms

● Experience with AI-powered marketing tools and content optimization platforms

● Proficiency in content management systems (WordPress, HubSpot, etc.)

● Knowledge of HTML, CSS basics for SEO implementation

● Familiarity with social media management tools (Hootsuite, Buffer, etc.)

● Understanding of AI tools for content creation and optimization

Please share your CV on riyap@dananda.net