Media Buyer

Job Description

We at Momentus Digital are seeking a dynamic and data driven Performance Marketing Manager to join our team in Gurgaon. The ideal candidate should have hands on experience managing performance marketing campaigns across platforms with a strong focus on in-app advertising (user acquisition & reengagement). This role requires a deep understanding of media buying, user funnel behavior, and mobile app marketing strategies. Key Responsibilities: Plan, execute, and optimize paid media campaigns across platforms such as Google UAC, Meta, Apple Search Ads, and programmatic channels. Lead and manage in-app advertising campaigns for mobile apps, focusing on installs, engagement, and retention. Collaborate with internal teams for creative development, audience segmentation, and campaign targeting strategies. Track, analyze, and report on campaign performance using tools like Appsflyer, Adjust, Google Analytics, and ad platform dashboards. Conduct A/B testing on creatives, audiences, and messaging to improve performance KPIs (CPI, CPA, ROAS, etc.). Stay up to date with latest industry trends, platform updates, and in-app marketing best practices. Provide actionable insights and recommendations to improve campaign strategy and user acquisition funnels. Key Requirements: 2–5 years of hands-on experience in performance marketing or paid media roles. Proven experience managing in-app campaigns for mobile apps across Google, UAC, Meta, and Apple Search Ads. Experience working with MMPs like Appsflyer, Adjust, or Branch for attribution and analytics. Strong analytical and problem-solving skills; proficiency in Excel/Google Sheets. Ability to manage budgets, forecast performance, and drive ROI-focused outcomes. Ability to work in a fast-paced and collaborative environment.