Media Buyer

As a Lead Generation Specialist, you will play a crucial role in strategizing, executing, and optimizing Google Ads campaigns to drive high-intent leads and inbound calls for clients across different verticals. Your responsibilities will include: - Conducting keyword research, competitive analysis, and audience targeting to maximize ROI. - Optimizing campaigns for CPL, CPA, and call quality metrics. - Collaborating with landing page, design, and content teams to create high-converting creatives and funnels. - Monitoring campaign performance daily and implementing A/B testing strategies. - Tracking conversions using Google Tag Manager, Google Analytics, and other tracking tools. - Staying updated with Google Ads policy changes, trends, and platform features. - Generating regular reports with actionable insights and performance metrics. You should possess the following qualifications: - Deep understanding of performance marketing metrics such as CTR, CPC, CPL, Quality Score, etc. - Hands-on experience with Google Ads Manager, Tag Manager, Analytics, and call tracking platforms. - Strong analytical skills and a data-driven mindset. - Experience in managing large ad budgets with proven ROI. - Excellent written and verbal communication skills. Preferred qualifications for this role include: - Experience in industries like insurance, home services, legal, or healthcare. - Knowledge of lead validation, fraud prevention, and call quality assurance. - Google Ads Certification would be a plus. This job will provide you with the opportunity to showcase your expertise in lead generation campaigns and contribute to the success of our clients through effective Google Ads strategies.,