Media Buyer

Job Description: Senior Media Buyer (Team Lead)

We are seeking a highly skilled Senior Media Buyer who can manage high-budget performance campaigns and lead a team of media buyers. The ideal candidate should have deep expertise in performance marketing, strong analytical abilities, and hands-on experience across multiple traffic sources and verticals.

Key Responsibilities & Required Skills

• Plan, launch, optimize, and scale campaigns across Native Ads, Google Ads, and optionally Pay Per Call and Push/Pops traffic.
• Strong understanding of CPA, CPL, CPI bidding models and performance KPIs.
• Manage and mentor a team of media buyers—assign tasks, track productivity, and ensure KPI delivery.
• Work on one or more major verticals: Gambling, Dating, Home Improvement, Casino, Insurance, Nutra, eCommerce, Crypto, Sweepstakes.
• Analyze performance reports, identify optimization opportunities, and make data-driven decisions.
• Handle tracking tools (Voluum, Binom, RedTrack etc.), pixels, and attribution-related tasks.
• Coordinate with creative teams to develop winning ad angles, funnels, and landers.
• Perform competitive research and explore new traffic sources for scaling.
• Maintain strong relationships with ad networks, affiliate managers, and traffic partners.
• Troubleshoot technical issues and ensure smooth campaign delivery.

Qualifications

• 3–5+ years of experience in performance marketing or media buying.
• Prior leadership or team-handling experience preferred.
• Strong analytical mindset, problem-solving skills, and adaptability.

Job Types: Full-time, Permanent

Pay: Up to ₹60,916.37 per month

Benefits:

• Paid sick time
• Paid time off

Experience:

• Media buying: 1 year (Required)

Work Location: In person