Media Buyer

As a skilled Media Buyer, your role will involve planning, executing, and optimizing paid advertising campaigns across various digital platforms such as Meta Ads and Google Ads. Your expertise in utilizing paid media channels will be crucial in driving traffic, generating leads, and maximizing ROI. Key Responsibilities: - Plan and manage paid campaigns on platforms including Google, Meta, and other digital channels. - Conduct thorough audience research, refine targeting strategies, and optimize campaign budgets. - Monitor the performance of campaigns closely and make data-driven improvements as necessary. - Collaborate effectively with the creative team to develop compelling ad copies and visuals. - Prepare regular performance reports and conduct ROI analysis to inform future strategies. Qualifications Required: - Minimum 14 years of experience in digital media buying. - Proficiency in utilizing Google Ads, Meta Ads, and various analytics tools. - Strong analytical abilities, effective communication skills, and adept at generating detailed reports. - Previous experience in e-commerce or lead generation campaigns would be beneficial. In addition to the outlined responsibilities and qualifications, please note that this position is a full-time, permanent role with benefits including health insurance, internet reimbursement, life insurance, paid sick time, paid time off, and Provident Fund. The preferred educational background is a Bachelor's degree, and the work location is in-person at Mohali, Punjab.,