Account Manager

About the Role: We are seeking a dynamic and results-driven Account Manager to join our Performance Marketing team in Bangalore. The ideal candidate will have hands-on experience managing advertiser campaigns across both mobile and web platforms (CPI, CPA, CPR, CPL) and a strong understanding of digital performance ecosystems. You will be responsible for managing client relationships, optimizing campaign performance, driving revenue, and scaling digital campaigns through data-driven strategies. Key Responsibilities: Manage and optimize web and mobile advertiser campaigns across performance models: CPI, CPA, CPR, CPL . Build and maintain strong, long-term relationships with clients through proactive communication and service excellence. Drive revenue growth by identifying upsell opportunities and unlocking new client segments. Lead campaign planning, budgeting, and performance tracking to meet defined KPIs. Analyze and optimize campaign performance using attribution tools like AppsFlyer, Branch, Adjust , and Google Analytics . Collaborate with internal teams including media buying, creative, sales, and affiliate departments to ensure effective execution. Use internal reporting dashboards and third-party tools to generate actionable insights. Ensure campaign delivery, budget adherence, KPI tracking, and fraud monitoring. Handle client reporting, billing coordination , and issue resolution. Maintain accurate records of all client communications and campaign updates. Required Skills and Qualifications: 1–2 years of experience in digital/mobile/web account management or performance marketing . Strong understanding of digital marketing metrics and user acquisition models across both web and mobile channels. Hands-on experience with attribution platforms such as AppsFlyer, Branch, Adjust , and web analytics tools like Google Analytics . Familiarity with campaign management platforms like Trackier, Offerslook, Affise . Excellent communication and relationship-building skills. Strong analytical and problem-solving abilities with a performance-driven mindset. Proficiency in Microsoft Excel and ability to analyze data/reporting. Proven track record of delivering ROI-positive campaigns and managing multiple accounts simultaneously. Preferred Traits: Experience working in fast-paced, data-driven digital environments. A proactive attitude with strong organisational and multitasking skills. Passionate about performance marketing and client success . Ability to collaborate with cross-functional teams and adapt quickly to changing needs. Show more Show less