Media Buyer

Media Buyer (Meta/Google/YouTube) / Performance Marketer

FunnelsTraffic — Performance Marketing Agency for Coaches & Ed-Tech

About the Role

You’ll own paid acquisition for webinar/workshop funnels and lead-gen campaigns. Your north star is quality: high-intent leads that attend, engage, and buy — not just low CPL. You’ll plan, launch, optimize, and scale campaigns while partnering with our copy/design, funnel, and data teams. You’re hands-on, numbers-obsessed, and comfortable with fast creative testing.

What You’ll Do

Full-funnel media strategy: Translate client goals into campaign structures across Meta, Google (Search/YouTube), and optionally LinkedIn.

Quality-lead optimization: Improve show-up rate, lead-to-MQL %, sales-qualified rate, and ROAS; not just CPL.

Daily optimization: Budget pacing, bid strategies, audience refinement, placement audits, device/time/daypart testing, frequency & fatigue control.

Creative testing engine: Set up hypotheses, run A/B/C tests on hooks, angles, formats; maintain a creative backlog with clear “kill/scale” rules.

Data hygiene & mapping: Ensure L1/L2 source mapping, UTM taxonomy, campaign/ad/ad-set lineage; align Sheets dashboards with CRM.

Policy & account health: Proactively prevent/resolve disapprovals; edit claims, adjust landing messaging, and coordinate with platform support.

Reporting & insights: Weekly narratives + dashboards: what we tested, what we learned, what we’re doing next.

Cross-team collaboration: Brief copy/design, review landing pages, and push CRO changes (forms, proof, friction, page speed).

Must-Have Skills & Experience

1–3 years in performance marketing with hands-on budgets (₹5–50L+/mo).

Proven wins on webinar/workshop funnels or lead-gen where revenue attribution matters.

Deep platform fluency: Meta Ads (CBO/ABO, Advantage+, CAPI), Google Ads (Search, PMax, YouTube), retargeting ecosystems.

Strong analytics: reading cohorts, device breakdowns, placement performance, MMM-lite thinking, incrementality instincts.

Excel/Google Sheets comfort (lookups, pivots), clear written communication, client-friendly updates.

Nice-to-Haves

Experience in coaching/ed-tech niches.

Landing page/CRO chops, heatmap tooling, and simple copy tweaks.

Familiarity with lead scoring, LTV models, and first-party data playbooks.

KPIs You’ll Own

Lead Quality: Show-up rate (webinar/workshop), MQL%, SQL%, Cost per Qualified Lead.

Revenue Efficiency: MER/ROAS, CAC vs AOV/LTV.

Execution Velocity: Creative tests/week, time-to-first-learning, % budget on winners.

Hygiene: UTM & event accuracy, rejection rate, account health.

Tools You’ll Use

Meta Ads Manager, Google Ads/YouTube, GA4, GTM, Looker Studio/Sheets dashboards, WATI/Email, Hotjar/Clarity (optional), ClickUp/Notion.

Culture & Benefits

Impact-first, data-driven, fast experiments, honest reporting.

Access to real ad accounts across multiple coach brands.

Learning budget, playbooks, and growth path to Senior Media Buyer / Performance Lead