Media Buyer

Company Description

Skyline Digital Growth is a global performance marketing network dedicated to helping brands scale rapidly and achieve measurable ROI. Operating across multiple regions including the US, UK, UAE, Brazil, Europe, and Asia's fastest-growing markets, Skyline connects advertisers with top-tier affiliates, publishers, and media buyers. The company specializes in affiliate program management, paid media buying, influencer and content marketing, retargeting, and global partnerships. Combining a data-driven approach with ROI-focused strategies, Skyline builds long-term, performance-driven partnerships that deliver transparent results and sustained growth.

Role Description

This is a full-time, on-site Media Buyer role based in Gurugram. The Media Buyer will be responsible for planning and purchasing digital ad spaces across various platforms to effectively meet campaign goals. They will develop and execute media strategies, monitor campaign performances, and optimize expenditures to maximize ROI. Collaboration with internal teams and external partners is a key element, ensuring the alignment of strategies with client objectives while maintaining transparent communication.

Key Responsibilities:

• Plan, launch, and optimize Pay Per Call and Lead Generation campaigns across Google, Meta, Native, and other performance channels on verticals like Debt, Home Improvement, BFSI, travel, etc.
• Manage the complete campaign lifecycle — setup, tracking, routing, quality monitoring, reporting, and optimization.
• Use advanced tracking tools such as RedTrack, Everflow, Ringba, Hyros, etc., for real-time call tracking, attribution, and performance insights.
• Conduct continuous A/B testing across ads, creatives, keywords, audiences, and landing pages to improve call volume and reduce CPL/CPA.
• Analyze KPIs, including Call Quality, CVR, CPL, CPA, ROAS, CTR, and take data-backed optimization decisions.
• Collaborate with internal teams to refine funnels, IVR flows, landers, and routing strategies to maximize call conversion.
• Ensure all campaigns comply with platform policies, vertical regulations, and Pay Per Call standards.
• Stay updated with the latest industry trends, compliance norms, tools, and ad-tech innovations.

Requirements:

• 1-2 years of proven experience in Lead Generation & Pay Per Call (PPC) campaign management.
• Deep understanding of key performance metrics: CPL, CPA, ROAS, CTR, CVR, Call Conversion, and profitability frameworks.
• Advanced hands-on experience with:
• Google Ads (Search, Display, YouTube)
• Meta Ads
• Native platforms (Taboola, Outbrain, RevContent, etc.)
• Call-tracking & attribution tools: RedTrack, Everflow, Ringba, Hyros, CallRail, etc.
• Strong experience with attribution modelling, call routing, IVR logic, and analytics platforms.
• Sharp analytical skills with the ability to read data, derive insights, and execute rapid optimizations.
• Ability to manage high budgets with accountability, ownership, and strategic thinking.
• High-energy, solutions-oriented mindset — a builder who gets things done, not just someone who manages tasks.

Why Join us?

• Work with a passionate, energetic team driven by camaraderie and ambition
• Opportunity to operate at scale across global Pay Per Call & Lead Gen markets.
• High autonomy, high ownership — ideal for someone who loves to execute, solve, optimize, and scale.
• Be part of a team where DOERS thrive and results matter.
• 5 Days Working
• Innovative Culture: We foster a space where employees can create, innovate, and grow.