Media Buyer

Company Description

Bluer is a fashion-forward brand dedicated to bringing global trends to the Indian market, making contemporary style accessible to all. Designed and crafted in India, our collections represent a perfect blend of modern aesthetics and expert craftsmanship. We are committed to curating on-trend pieces that balance style and comfort, offering an unparalleled shopping experience. At Bluer, we embrace individuality and strive to create a space where everyone feels valued and included.

Role Description

This is a full-time, on-site Media Buyer role based in Mumbai. The Media Buyer will be responsible for planning, negotiating, and executing media purchases across multiple channels to maximize campaign performance. Day-to-day tasks include analyzing media strategies, ensuring budget efficiency, collaborating with the marketing team to achieve desired outcomes, and staying updated on the latest trends in media buying.

Qualifications

• Strong proficiency in Media Planning and executing Media Buying strategies.
• Proven Analytical Skills to evaluate market trends and assess campaign effectiveness.
• Experience in developing and implementing Media Strategy.
• Effective Communication skills for collaborating with team members and negotiating with media vendors.
• Knowledge of industry-standard tools used for media planning and buying is highly desirable.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred but not required.
• Proactiveness, organizational skills, and the ability to adhere to deadlines are essential.