Media Buyer

2 - 6 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As a Google Ads Lead, your primary role will involve managing Google Ads campaigns for clients. You will be responsible for developing effective strategies, implementing campaigns, analyzing performance metrics, and delivering detailed reports to clients. Additionally, staying updated with industry trends and tools to optimize campaign performance will be a key part of your responsibilities. Key Responsibilities: - Develop and implement Google Ads campaigns aligned with marketing objectives - Conduct research on target audiences, competitors, and industry trends - Collaborate with cross-functional teams to define campaign goals and strategies - Efficiently manage advertising budgets for maximum ROI - Monitor campaign performance and adjust budgets and bids to achieve KPIs - Work with the creative team to develop compelling ad creatives - Conduct A/B testing to optimize ad copy, visuals, and other elements - Analyze campaign data and metrics to derive actionable insights - Prepare regular reports detailing KPIs, trends, and recommendations - Stay updated on industry trends, Google Ads updates, and emerging technologies - Recommend and implement innovative strategies to capitalize on new opportunities - Collaborate with clients or internal stakeholders to understand business goals - Maintain clear communication channels with clients and share performance updates - Ensure compliance with Google Ads policies and industry best practices - Stay informed about changes in algorithms, policies, and guidelines Qualifications: - Strong knowledge of Google Ads and search engine marketing - Proven experience as a Google Ads Media Buyer or similar role - Analytical skills and proficiency in data analysis tools like Google Analytics - Excellent verbal and written communication skills (Note: No additional details of the company were included in the provided job description) Role Overview: As a Google Ads Lead, your primary role will involve managing Google Ads campaigns for clients. You will be responsible for developing effective strategies, implementing campaigns, analyzing performance metrics, and delivering detailed reports to clients. Additionally, staying updated with industry trends and tools to optimize campaign performance will be a key part of your responsibilities. Key Responsibilities: - Develop and implement Google Ads campaigns aligned with marketing objectives - Conduct research on target audiences, competitors, and industry trends - Collaborate with cross-functional teams to define campaign goals and strategies - Efficiently manage advertising budgets for maximum ROI - Monitor campaign performance and adjust budgets and bids to achieve KPIs - Work with the creative team to develop compelling ad creatives - Conduct A/B testing to optimize ad copy, visuals, and other elements - Analyze campaign data and metrics to derive actionable insights - Prepare regular reports detailing KPIs, trends, and recommendations - Stay updated on industry trends, Google Ads updates, and emerging technologies - Recommend and implement innovative strategies to capitalize on new opportunities - Collaborate with clients or internal stakeholders to understand business goals - Maintain clear communication channels with clients and share performance updates - Ensure compliance with Google Ads policies and industry best practices - Stay informed about changes in algorithms, policies, and guidelines Qualifications: - Strong knowledge of Google Ads and search engine marketing - Proven experience as a Google Ads Media Buyer or similar role - Analytical skills and proficiency in data analysis tools like Google Analytics - Excellent verbal and written communication skills (Note: No additional details of the company were included in the provided job description)

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