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Automation and Email Executive

1 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Job Summary: We are hiring an experienced Automation & Email Marketing Campaign Scheduler to manage and execute email campaigns, marketing automation, and CRM workflows for our clients. The ideal candidate should be highly organized and comfortable working across various CRM platforms and automation tools like MailerLite, Flodesk, ActiveCampaign, Kit, TagMango, Zapier, Pabbly, Make , and API tools such as AiSency, WATI, BSM, and ChatMagnet . Key Responsibilities: Email Campaign Scheduling & Management: Plan, schedule, test, and launch email marketing campaigns as per the content calendar. Work with content and design teams to ensure campaigns are well-structured and mobile-optimized. Execute segmentation, A/B testing, and personalization strategies for better engagement. Automation & Workflow Setup: Build and manage automation workflows (welcome flows, abandoned carts, lead nurture, retargeting). Set up cross-platform automations using tools like Zapier, Pabbly Connect, and Make (Integromat) . Troubleshoot broken workflows, optimize logic paths, and ensure flawless execution. CRM & Tool Integration: Set up and maintain campaigns using platforms like: MailerLite, Flodesk, ActiveCampaign, Shopify Kit, TagMango etc.. Sync contacts and automate lead capture using forms, landing pages, and integrations. API & WhatsApp Marketing Tools: Manage messaging flows and triggers through platforms like: AiSency, WATI, BSM, ChatMagnet etc Coordinate with the strategy team to implement drip campaigns and event-triggered messages on WhatsApp or SMS. Reporting & Optimization: Monitor key metrics: open rate, click-through, bounce, conversions. Prepare performance reports and suggest improvements based on data insights. Maintain data hygiene and ensure compliance with email marketing standards. Required Skills: Minimum 1 year of hands-on experience in email campaign management and marketing automation. Proficient in tools like MailerLite, Flodesk, ActiveCampaign, TagMango, Kit . Strong command of Zapier, Pabbly, Make for automation setup. Familiarity with AiSency, WATI, BSM, ChatMagnet for API and messaging automation. Understanding of campaign logic, conditional triggers, segmentation, and tagging. Basic HTML/CSS knowledge for email formatting and troubleshooting. Strong project management and time organization skills. Show more Show less

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