Media Buyer

About Exly:

Exly is an all-in-one business platform built for knowledge entrepreneurs, coaches, trainers & course creators to start, sell, market and manage their programs (courses, online sessions, consultations and workshops). Exly is a Y-Combinator backed start-up and has raised funding from India's top VC funds. The company is founded by IIT Kharagpur / IIM Calcutta / BCG alumni. 

We are at the forefront of the Software-as-a-Service (SaaS) industry, revolutionising how knowledge businesses, coaches & trainers operate and thrive in today's digital landscape. With our cutting-edge solutions, we empower entrepreneurs to streamline their operations, enhance productivity, and achieve their business goals more efficiently.

Website:

We are seeking a dynamic, experienced Media Buyer with 2-4 years of hands-on experience managing Meta (Facebook/Instagram) and Google Ads campaigns. The ideal candidate will have extensive experience handling seven-figure ad budgets, a deep understanding of the digital advertising ecosystem, and a proven track record of driving performance-based results. You will be responsible for developing, executing, and optimizing paid media campaigns to maximize ROI, as well as building and maintaining strong client relationships.

Key Responsibilities

• Campaign Management

  : Plan, execute, and optimize Meta and Google Ads campaigns across multiple platforms to achieve client objectives and KPIs.

• Budget Management

  : Manage and optimize 6 to 7 figure ad budgets, ensuring consistent CPLs and CACs.

• Funnel Strategy & Execution

  : Leverage your deep understanding of digital marketing funnels to create tailored strategies that drive leads, conversions, and sales.

• Performance Optimization

  : Continuously monitor, analyze, and adjust campaigns for optimal performance, including A/B testing, audience segmentation, bidding strategies, and creative development.

• Client Relations

  : Maintain strong relationships with clients, providing regular updates, insights, and reports. Act as a trusted advisor, offering strategic recommendations based on data-driven insights.

• Collaboration

  : Work closely with the creative, analytics, and strategy teams to ensure all campaign elements are aligned and optimized.

• Reporting & Analysis

  : Provide detailed performance reports with actionable insights to clients and internal stakeholders.

• Trend Monitoring

  : Stay current with the latest trends, tools, and best practices in digital media buying, especially within Meta and Google Ads platforms.

Qualifications

• Experience

  : 2-4 years of media buying experience in an agency environment with a proven track record of managing seven-figure ad budgets.

• Platform Expertise

  : Extensive hands-on experience with Meta (Facebook/Instagram) Ads and Google Ads (Search, Display, YouTube, etc.).

• Analytical Skills

  : Strong analytical abilities to interpret data, assess campaign performance, and make data-driven decisions.

• Technical Knowledge

  : Person should be well versed with Business Manager functionalities such as dataset creations, ad account creation, pixel transfer, partner & page access etc. 

• Funnel Knowledge

  : In-depth understanding of how marketing funnels work and the ability to design, implement, and optimize campaigns around them.

• Client Management

  : Excellent communication skills with a proven ability to manage client expectations, deliver results, and build long-term relationships.

• Attention to Detail

  : High attention to detail and accuracy, with a focus on achieving measurable results.

• Problem Solving

  : Strong problem-solving skills, with the ability to troubleshoot and resolve challenges quickly and effectively.

• Agency Background

  : Experience working in an agency environment is a must, with a solid understanding of the fast-paced and client-focused nature of the industry.

Desired Skills

• Knowledge of paid social, display advertising, and retargeting strategies (Meta and Google)
• Understanding of conversion tracking, attribution models, and reporting
• Strong proficiency in Excel/Google Sheets for campaign tracking and reporting
• Ability to stay organized and prioritize multiple tasks in a fast-paced environment

Why Join Us?

• Competitive salary and performance bonuses
• Opportunity to work with high-profile clients and scale large campaigns
• A collaborative and dynamic team environment
• Career growth opportunities with a rapidly expanding agency