Marketing Specialist- GTM & Growth

About Packt

Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.

For more details, visit .

Role Overview

events + newsletter

tech pros buy on peer recommendation.

You’ll be the operational lead across GTM execution, partner distribution, analytics, and light paid experiments. This role suits someone who thrives in 0→1 and 1→N phases and wants to shape the new playbook.

What You’ll Do:

Go-to-Market Execution

• Own and execute GTM for vertical-specific

  paid events

  (workshops, bootcamps, conferences) and companion

  newsletters

  .
• Plan and publish high-signal promo/content in sync with events and newsletter cadence.
• Design and run integrated campaigns per event — speaker reveals, agenda teases, clips, tool walkthroughs, and post-event recaps.
• Build and manage

  partner distribution

  : authors, creators, community operators (Reddit, Discord, GitHub, LinkedIn groups, Meetups, YouTube/Twitch).
• Structure

  rev-share/list-share

  deals, newsletter swaps, co-hosted streams, and “bring-a-friend”/teams bundles to maximise

  net-new

  reach and profitable conversions.
• Run

  small, disciplined

  paid boosts/retargeting only where it compounds partner traction and preserves margins.
• Coordinate AMAs, contributor co-promotions, quote drops, and partner spotlights that feel practitioner-to-practitioner.

AI-Enabled Marketing Ops

• Use tools (e.g., ChatGPT/Claude, Descript, Whisper, simple clipper tools) to turn raw talks/interviews into shorts, threads, carousels, and email snippets.
• Build

  repeatable packaging workflows

  : from long-form assets to channel-native posts and landing pages in hours, not days.
• Implement lightweight

  personalisation

  and scheduling at scale without sacrificing authenticity.

Growth Analytics & Optimization

• Define and track KPIs that matter:

  net-new email capture

  , cost per

  net-new

  attendee, view→register, register→attend, newsletter→event conversion, sponsorship pipeline value.
• Build simple dashboards for weekly reporting across events, partner sources, and newsletters (UTMs/source tags mandatory).
• Analyse performance to refine copy, offers (teams bundles, bring-a-friend), partner mix, and channel sequencing.
• Translate audience and campaign signal into the next two experiments — every week.

Content & Distribution

• Maintain a

  30-day rolling calendar

  per vertical with aligned partner slots and creator commitments.
• Repurpose event insights into carousels, shorts, threads, landing pages, checklists, and mini-labs/lead magnets.
• Coordinate contributor assets and deadlines (speaker clips, sample code, slide snippets) to fuel pre/post-event campaigns.
• Support blog/Substack/email with optimised, scheduled content that drives

  owned list growth

  and

  future seat sales.

• Document playbooks for

  partner outreach, newsletter swaps,

  and

  post-event recap loops

  so they’re repeatable across verticals

Community & Contributor Engagement

• Engage contributors and communities across LinkedIn, Reddit, Discord, GitHub, YouTube/Twitch — including DMs, tags, and promotion loops.
• Monitor and respond to inbound comments and DMs; harvest FAQs into content and offers.
• Manage AMA logistics, creator interactions, and occasional audience surveys to sharpen topics and formats.
• Uphold good-citizen community practices and

  GDPR-safe

  outreach norms.

Who You Are

This role is for a strategic doer — someone who knows what it takes to take a product from zero to signal. You move fast, think in systems, and work across creative, analytical, and growth execution tracks. You're not just pushing content — you're driving traction.

Experience & Skills You Bring

growth, GTM,

• Proven impact in growth/GTM roles launching or scaling programs — ideally in developer-focused or technical audiences.
• 3+ years in marketing, GTM, or growth with direct ownership from planning to hands-on execution.
• Demonstrated success with

  partner/creator/community distribution

  (newsletter swaps, rev-shares, co-marketing, live collabs).
• Strong grasp of

  events funnels

  and

  newsletter economics

  (list growth, engagement, sponsorship readiness).
• Hands-on with ESP/CRM and analytics (e.g., HubSpot/Salesforce, GA, Looker/Datastudio; ESP/CDP such as Omeda or similar).
• Comfortable with

  light paid media

  (LinkedIn, Meta, Google) as an amplifier, not a crutch.
• Skilled in UTM discipline, dashboarding, and interpreting performance to prioritise next tests.
• Familiar with developer-native channels (Reddit, Discord, GitHub, YouTube/Twitch, LinkedIn) and their norms.

How You Think & Work

You move with urgency but think long-term. You value clarity over volume and treat content as a product.

• Outcome-driven & commercial

  : you balance growth with

  ≥80% event profitability

  and keep CAC honest.

• Systems-oriented:

  you connect partners, content, channels, and ops into a repeatable flywheel.

• High-agency:

  you proactively source partners, negotiate deals, and get creative assets live quickly.

• Channel-native & editorially sharp

  : you write for practitioners, not corporate personas.

• Test-and-learn:

  you plan weekly experiments and ship improvements continuously

Bonus Experience

• Background in AI, security, game dev, web/software engineering, data/ML, or developer tools.
• Experience running ticketed workshops/bootcamps and securing newsletter sponsorships.
• Familiarity with outbound automation/enrichment (e.g., Clay/Apollo/Lusha) and partner CRMs.
• Basic knowledge of landing-page testing, attribution, and pricing/offer experiments (teams bundles, bring-a-friend).

What We Offer

• A strategic leadership role in shaping the event product’s growth trajectory from day one
• Opportunity to operate with autonomy while building a vertical inside a trusted brand
• High-visibility work in an editorially credible and product-first environment
• Remote-first work culture with flexibility to own your schedule
• Opportunity to grow into a senior marketing or business leadership position as the vertical scales

Why Work at Packt

We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression.

We try to achieve this by:

• Ensuring a positive working environment for all team members, supportive of flexible and remote work.
• Supporting individual development through growth opportunities and internal mobility.
• Encouraging social collaboration within teams and communities and knowledge-sharing.
• Fostering a culture that supports a healthy work-life balance.

We focus on the full employee experience. We seek to achieve this by:

• Providing a broad range of benefits and initiatives.
• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.
• Celebrating success stories and encouraging peer-to-peer recognition.
• Fostering a culture of self-development.
• Providing a work environment where the best idea wins, and challenges are encouraged.

Benefits:

You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.

• Bonus scheme
• 5 day working week
• 25 days annual holiday (plus bank holidays)
• Flexible hours: choose how, when, and where you work within India
• Training programs and Certification
• Group Medical Insurance
• Wellness initiatives

Salary Range - INR 80K-160K fixed pay per month (skills and/or experience dependent)

Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.