Marketing Program Manager

Program Manager (Marketing Operations) – B2B SaaS, International

Key Responsibilities

NAL (Named Account List) Management & Enrichment

• Oversee the integrity, accuracy, and ongoing enrichment of the global Named Account List.
• Segment and profile accounts using firmographic, technographic, and behavioral data.
• Develop processes for continuous NAL updates, deduplication, and validation for international regions.
• Collaborate with sales, product marketing, and account-based marketing (ABM) teams to ensure alignment of account tiers and ICP (Ideal Customer Profile) definitions.

Analytics & Marketing Data Operations

• Design, build, and automate dashboards tracking marketing performance: MQLs, SQLs, conversion rates, opportunity pipeline, channel ROI, and campaign attribution.
• Monitor and analyze marketing funnel data to provide actionable insights for demand generation and ABM programs.
• Partner with sales operations and RevOps to ensure consistent attribution and data hygiene across systems (CRM, MAP).
• Identify gaps and recommend solutions to improve data quality and reporting.

Technology & Tooling

• Own marketing data integrations and enhancements across platforms such as Salesforce, HubSpot, etc.
• Evaluate and implement enrichment and data quality tools for account/contact intelligence.
• Stay current with marketing analytics trends, presenting new technologies and automation opportunities to leadership.

Key Skills & Qualifications

• 1+ years in

  Marketing Operations/program management

  , preferably with

  B2B SaaS

  or technology companies.
• Strong expertise in

  data stewardship

  : segmentation, enrichment, and profiling of global account lists.
• Proven experience building dashboards and running data analysis (

  Excel, Tableau, Power BI, or equivalent BI tools

  ).
• Deep understanding of

  marketing funnels

  (MQL, SQL, Opportunity, Revenue) and attribution methodologies.
• Strong project management and communication skills; ability to partner with stakeholders across regions and functions.
• Analytical mindset with high attention to detail; proactive in surfacing insights and driving improvements.
• Bachelor’s degree in business, marketing, data analytics, or related field.