Marketing Manager

Job Description

Job Description: As a Marketing Manager at ZNet Technologies Pvt. Ltd., you will lead the development, planning, and execution of strategic marketing initiatives across a wide range of products and services. You will be responsible for driving brand awareness, customer acquisition, and revenue growth through well-structured inbound and outbound campaigns. You will manage a team of marketing professionals and work closely with internal teams, partners, and OEMs to ensure impactful execution and measurable outcomes. You should bring strong leadership capabilities, a data-driven approach to marketing, and the ability to thrive in a fast-paced, performance-oriented environment. Key Responsibilities: Develop and implement integrated marketing strategies to support organizational growth objectives. Lead and manage digital, email, and telemarketing campaigns for customer acquisition, retention, and upselling/cross-selling. Monitor campaign performance, analyze ROI, and take timely actions to improve effectiveness. Collaborate with channel partners and OEMs to execute joint marketing campaigns and drive product awareness. Coordinate closely with the sales team to ensure smooth handoff and tracking of leads across the funnel. Oversee the creation of campaign assets and manage multi-channel execution plans with internal and external stakeholders. Ensure systematic tracking and reporting of campaign performance metrics using CRM and lead management tools. Maintain strong alignment with the design, product, and sales teams to ensure consistent messaging and campaign outcomes. Manage and mentor a team of marketing executives and specialists to deliver on set KPIs. Stay updated with the latest marketing tools, techniques, and trends to continuously improve performance. Skills and Qualifications: MBA in Marketing or Sales from a reputed institute. 6–8 years of experience in B2B marketing with at least 2 years in a managerial role. Strong expertise in digital marketing, campaign management, and performance analytics. Proven experience in managing multi-channel marketing campaigns with measurable success. Excellent leadership, communication, and team collaboration skills. Ability to manage multiple projects and meet tight deadlines. Strategic thinker with attention to detail and a hands-on execution mindset. Show more Show less