This role is for one of the Weekday's clients
Salary range: Rs 800000 - Rs 1700000 (ie INR 8-17 LPA)
Min Experience: 4 yearsLocation: MumbaiJobType: full-timeWe are looking for an experienced, strategic, and execution-focused
Marketing Manager
to lead and scale the brand's marketing initiatives. This role owns the marketing function end-to-end—spanning brand strategy, creative storytelling, demand generation, and customer retention—while driving sustainable growth and strong customer loyalty.You will play a critical role in shaping brand identity, accelerating customer acquisition, and increasing lifetime value through data-driven and creative marketing programs.
Requirements
Role Overview
We are looking for an experienced, strategic, and execution-focused
Marketing Manager
to lead and scale the brand's marketing initiatives. This role owns the marketing function end-to-end—spanning brand strategy, creative storytelling, demand generation, and customer retention—while driving sustainable growth and strong customer loyalty.You will play a critical role in shaping brand identity, accelerating customer acquisition, and increasing lifetime value through data-driven and creative marketing programs.
Key Responsibilities
2. Brand Building & Creative Direction
3. Digital & Performance Marketing
4. Content, Social & Influencer Marketing
5. Customer Lifecycle & Retention
6. Cross-Functional Collaboration
7. Analytics & Reporting
- Marketing Strategy & Leadership
- Develop and execute integrated marketing strategies aligned with business goals across awareness, acquisition, revenue, and retention.
- Define and maintain the brand playbook to ensure consistent positioning and messaging across all channels.
- Set marketing OKRs and build execution plans with continuous tracking and optimization.
- Own brand positioning, messaging, and visual identity.
- Lead creative strategy for campaigns, storytelling, and marketing assets across platforms.
- Launch impactful brand campaigns that drive engagement and emotional connection with target audiences.
- Manage performance marketing across paid social, search, affiliates, and other digital channels.
- Optimize CAC, ROAS, and funnel conversion through experimentation and data-led decisions.
- Oversee SEO/SEM initiatives, onsite conversion optimization, and personalization strategies.
- Build and execute content strategies across social media, influencer partnerships, email, and community platforms.
- Identify, onboard, and nurture influencer and creator relationships to scale organic reach and brand credibility.
- Drive content calendars with timely, trend-driven executions that enhance brand affinity.
- Lead retention marketing through CRM programs, email/SMS journeys, loyalty initiatives, and repeat purchase strategies.
- Analyze customer cohorts and segmentation to deliver personalized messaging.
- Drive initiatives to improve customer lifetime value (LTV) and long-term engagement.
- Partner closely with Product, E-commerce, Design, and Customer Experience teams.
- Align go-to-market plans with product launches, pricing strategies, and sales promotions.
- Support merchandising and marketplace integrations with marketing insights.
- Track and analyze marketing performance, customer behavior, and acquisition funnels.
- Present regular performance updates, insights, and forward-looking action plans to leadership.
Qualifications & Skills
- 4+ years of experience in marketing, preferably within D2C or brand-led e-commerce environments.
- Proven expertise in brand building, digital performance marketing, and content-led growth.
- Strong understanding of CAC, LTV, ROAS, funnels, and growth levers.
- Experience managing agencies or building and scaling internal marketing teams.
- Excellent storytelling, communication, and creative direction capabilities.
What You Bring
- Strategic thinking with a strong bias toward hands-on execution.
- High ownership mindset with urgency to scale brand impact.
- A balance of creative intuition and analytical rigor.
- Ability to collaborate cross-functionally and inspire teams.
Skills
Marketing Strategy
- Branding
- Creative Strategy
- Digital Marketing
- Performance Marketing
- Customer Lifecycle Management
- Retention
- Brand Management
