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Company Profile Hunch Circle – A leading Hospitality workspace in India The Circle. Work is a premium, design-led, technology-enabled, lifestyle workspace with state-of-the-art plug-and-play infrastructure. We also invest, incubate, and be the very backbone for startups, at the same time providing flexible and vibrant workspaces for enterprises, big to small. The Circle is about collaboration, conversations, and debates, a place with energy and inspiration with a community at its core! A SPACE THAT GIVES YOU LOTS OF BREATHING SPACE From spacious workstations, luxurious open spaces, picture-perfect balconies, and a well-equipped Cafeteria. Our spaces at The Circle. Work is designed to ensure that the things you love are always around the corner. After all, the best ideas come to you when you are surrounded by them. AT THE CIRCLE, YOU NEVER GO BACK TO SQUARE ONE The Circle has set up a digital-first business accelerator called The Circle: Founders Club to help scale up early-stage startups through focused mentoring, shared business services, funding support, key business collaborations, and global access. Furthermore, The Circle Innovation Program (TCIP), in partnership with CII is creating and executing programs for corporates interested in leveraging the start-up ecosystem to boost Innovation and growth in the country. WHY JUST WORK, WHEN YOU CAN WORK AND PLAY? At The Circle, we ensure that work co-exists with play. Workshops, Panel Discussions, and Boot Camps are perfectly mixed up with music, standup comedy, and entertainment sessions, making sure that we're always brimming with enthusiasm and fervor. The Circle was birthed by Hunch Ventures - a group that believes in entrepreneurship that supports innovation and technologies that enable efficiency and ease in daily lives. Now we are at: Millennium City Centre - Gurgaon Omaxe Square, Jasola - New Delhi Palm Spring Plaza, Golf Course Road - Gurgaon Unitech Trade Centre, Sushant Lok – Gurgaon Rajpur Road- Dehradun Our employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status, or other characteristics protected by law. We are committed to a culture of inclusion built upon our core value of respect. Join us and be part of a company where you will feel included and empowered to succeed. Job Description Marketing Manager Key Responsibilities: 1. Marketing Strategy: · Develop comprehensive marketing strategies aligned with the company's overall business objectives, ensuring a strong brand presence in the market. · Identify target customer segments and craft marketing initiatives tailored to their needs and preferences. · Stay updated with market trends, competitive landscape, and customer insights to inform marketing strategies and stay ahead of the competition. 2. Brand Management: · Build and maintain a strong and recognizable brand identity that communicates the company's vision, mission, and values. · Oversee the development and implementation of branding guidelines across all marketing materials and communication channels. 3. Customer Acquisition and Retention: · Plan and execute integrated marketing campaigns to drive customer acquisition and increase market share. · Implement strategies for customer retention and loyalty programs to enhance customer lifetime value. 4. Digital Marketing and Online Presence: · Lead digital marketing efforts, including website optimization, SEO, content marketing, social media, email marketing, and online advertising. · Leverage digital channels to create engaging customer experiences and drive lead generation. · Plan and execute digital marketing campaigns to promote events, partnerships, new location launches, and offers. Work closely with community managers to amplify location-level activities and updates. Maintain brand consistency across all digital touchpoints. 5. Offline Marketing Initiatives: · Develop and manage offline marketing activities, such as events, partnerships, sponsorships, and traditional advertising, to expand brand reach and awareness. 6. Market Research and Analytics: · Conduct market research and competitor analysis to identify opportunities and challenges for the company. · Utilize data and analytics to measure the effectiveness of marketing campaigns and optimize marketing strategies. 7. Budget Management: · Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve marketing goals. 8. Cross-Functional Collaboration: · Collaborate with other departments, such as Sales, Community, Operations, and Product Development, to align marketing strategies with overall business objectives. · Provide marketing support for new product launches and service offerings. · Work with photographers, videographers, and content creators to produce engaging content (reels, member stories, workspace highlights). Identify and engage with influencers, local businesses, and ecosystem partners for collaborations. · Develop and edit original, engaging, and innovative content (text, images, videos, etc.) tailored for various social media platforms (Instagram, Facebook, YouTube, X, etc.) / Coordinate with the Social Media agency. 9. Performance & Reporting: · Track and report weekly and monthly performance metrics (reach, engagement, follower growth, campaign ROI). Suggest data-driven strategies to boost visibility and conversions. · Analyse results, and report insights to refine the social media approach. Qualifications and Experience: · Graduate or postgraduate degree from esteemed/ premium institutions · Proven track record of at least 5-7 years in the Marketing role · Experience in the Hospitality, Co-working, Co-living, Real Estate industry · In-depth knowledge of various marketing channels, including digital and traditional media · Demonstrated success in developing and executing successful marketing campaigns. · Strong analytical skills and the ability to use data to drive marketing decisions. · Creative thinker with the ability to innovate and bring fresh ideas to the marketing strategy. · Excellent communication, presentation, and interpersonal skills. · Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions. · Strong understanding of Instagram, LinkedIn, Meta Ads, and content trends. · Hands-on experience in managing campaigns, content planning, and working with creative tools. · Good communication skills, a creative mindset, and attention to detail. · Proficient in social media analytics tools like Google Analytics, Hootsuite, or Buffer, Canva and Meta Business Suite is a plus. Location: Gurgaon What We Offer: Opportunity to shape the marketing strategy of a fast-growing coworking brand. Dynamic and creative work environment. Exposure to India’s thriving startup ecosystem and partner network. Competitive compensation and growth potential. Show more Show less
