Marketing Manager

Job Title: Conference Marketing Manager – Content & Digital

Location: Gurgaon (On-site)

Experience:

Communication

Type

Who We Are

People Matters is Asia’s largest and the world’s fastest-growing platform at the intersection of people

and work. With a 300K+ global community, we create content, experiences, and conversations that

inspire progressive people leaders across India, SEA, ANZ, and the Middle East.

Explore more: www.peoplematters.in

What We’re Looking For

You should be a creative and performance-driven marketer with the ability to lead content

strategy and digital campaigns for our flagship conferences. A natural storyteller, with hands-on

experience across digital, social, and lead-generation channels, backed by sharp analytical

instincts.

What You’ll Do

Content & Communication

● Lead the content calendar for conferences, ensuring alignment with brand positioning.

● Write and oversee content across web, emails, brochures, social, scripts, and more.

● Build narratives with internal experts and customize content for audience segments.

Digital & Lead Generation

● Run high-ROI performance campaigns across Google, LinkedIn, Meta, etc.

● Own the lead-generation funnel, driving conversion and cost efficiency.

● Optimize landing pages, ads, and strategy using analytics and insights.

Email & CRM

● Design and execute segmented, automated, and high-engagement email campaigns.

● Leverage CRM tools to nurture and convert leads; track performance dashboards.

Social Media & Engagement

● Amplify conference presence through strategic storytelling on LinkedIn, Instagram,

Twitter, and YouTube.

● Collaborate on asset creation: reels, speaker cutdowns, teasers, promos, etc.

Creative & Collaterals

● Work with designers to develop brochures, pitch decks, guides, videos, and event branding.

● Maintain consistency with brand tone and conference messaging.

Analytics & Insights

● Track performance metrics: CPL, CTR, conversions, reach, ROI.

● Share performance reports and recommend optimizations regularly.

What You Bring

● Bachelor’s/Master’s in Marketing, Communications, or related field.

● 4–6 years of experience in content-led digital marketing (events/media preferred).

● Strong writing, communication, and storytelling skills.

● Expertise in performance marketing, lead generation, and CRM tools.

● Familiarity with Canva/Adobe Suite (bonus).

● Strong analytics mindset with experience in Google Analytics, Meta/LinkedIn Insights.

● Organized multitasker with a collaborative spirit and ownership mindset.

Why Join Us?

This is where bold ideas meet meaningful execution.

At People Matters, you won’t just market conferences, you’ll help shape the conversations that

define the future of work and leadership. Your work will influence some of the most progressive

talent and business leaders globally, across India, Southeast Asia, ANZ, and the Middle East.

And you'll do it while being part of a culture that celebrates courage, curiosity, and collective

growth, where every idea is valued, every voice is heard, and experimentation is encouraged.

Interested candidates can share their CV at priya.sharma@gopeoplematters.com