Marketing Manager (FMCG – Dairy & Consumer Goods)

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About the Role

Marketing Manager

building a new brand from scratch

Key Responsibilities

1. Brand Strategy & Development

• Lead the end-to-end development of a new FMCG brand, from concept to market launch.
• Define brand purpose, positioning, personality, values, and visual identity.
• Develop a strong brand architecture and ensure consistent execution across all touchpoints.
• Craft compelling brand stories and messaging frameworks to build long-term brand equity.

2. Go-to-Market (GTM) Planning

• Build detailed GTM strategies for new product launches and category entries.
• Conduct launch readiness reviews with Sales, Supply Chain, Trade Marketing, and Operations.
• Lead market segmentation, channel selection, distribution planning, and demand creation efforts.
• Prepare and manage launch calendars, activation plans, and rollout timelines.

3. Consumer & Market Insights

• Conduct consumer research (qualitative & quantitative) to identify trends, needs, and opportunities.
• Perform competitive analysis and category benchmarking to develop differentiated strategies.
• Translate insights into product ideas, communication concepts, and brand improvements.

4. Digital Marketing & Communications

• Oversee digital campaigns, social media strategies, content development, and performance marketing initiatives.
• Work closely with creative and digital agencies to deliver high-quality brand communication.
• Ensure an integrated marketing approach using digital, social, influencer, CRM, and offline platforms.

5. Product Positioning & Packaging

• Collaborate with R&D and design agencies to define product USPs and value propositions.
• Lead packaging development — artwork, structure, claims, regulatory alignment, and shelf appeal.
• Ensure packaging effectively communicates the brand story and drives consumer preference.

6. Offline & BTL Activations

• Plan and execute retail visibility programs, sampling activities, regional campaigns, and trade activations.
• Drive strong in-store branding and last-mile consumer engagement strategies.
• Work closely with sales teams to improve brand availability and shelf presence.

7. Performance Tracking & Analytics

• Establish KPIs for all marketing activities and track performance across channels.
• Conduct monthly performance reviews and prepare dashboards for leadership.
• Use data-driven insights to optimize campaigns, budgets, and product-market fit.

Key Skills & Competencies

• Strong experience in brand building and new brand launches in FMCG.
• Expertise in GTM strategy, consumer insights, and competitive analysis.
• Solid understanding of digital marketing, content strategy, and performance metrics.
• Hands-on experience in packaging development and product positioning.
• Strong planning and execution capabilities; attention to detail.
• Ability to manage cross-functional projects and external partners effectively.
• Excellent communication, storytelling, and presentation skills.
• High ownership, adaptability, and entrepreneurial mindset.

Education & Experience

• MBA/PGDM in Marketing, Brand Management, or related field from a reputed institution (preferred).
• 6–7 years of experience in FMCG — ideally within dairy or consumer goods.
• Proven track record of launching or managing brands with measurable business impact.

What We Offer

• Opportunity to build and launch a new brand end-to-end.
• High-growth, entrepreneurial work culture with direct ownership of critical projects.
• Cross-functional exposure and collaboration with senior leadership.
• Competitive compensation and benefits.

Apply Now

Send your resume to career@theelevatedigi.com