Marketing Manager

Job Summary:

We are seeking a dynamic and strategic Marketing Manager to lead and execute marketing initiatives that support sales growth, brand positioning, and market penetration. The ideal candidate will work closely with the sales team to drive lead generation, customer engagement, and promotional campaigns aligned with business goals.

Key Responsibilities:

• Develop and implement integrated marketing strategies to support sales objectives and revenue targets.
• Collaborate with the sales team to understand customer needs, market trends, and competition to tailor campaigns accordingly.
• Plan and manage marketing campaigns (digital & traditional), product launches, trade shows, and other promotional events.
• Oversee the creation of marketing materials such as brochures, presentations, product videos, and online content.
• Monitor and analyze campaign performance, lead generation, and conversion rates to optimize efforts.
• Manage digital marketing channels including SEO/SEM, email, social media, and company website to ensure strong online presence.
• Conduct market research and competitor analysis to identify opportunities for growth and differentiation.
• Manage the marketing budget and ensure ROI-driven execution of all activities.
• Coordinate with internal teams including sales, design, product, and communications for cohesive brand messaging.
• Build relationships with external vendors, media partners, and advertising agencies.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 8–12 years of proven experience in marketing, preferably in a sales-driven or B2B environment.
• Strong understanding of marketing principles, branding, digital tools, and customer behavior.
• Proficiency in marketing tools and platforms such as Google Ads, CRM systems, analytics tools, and design collaboration platforms.
• Excellent communication, leadership, and project management skills.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

Key Competencies:

• Strategic Thinking
• Sales Orientation
• Creativity & Innovation
• Market Intelligence
• Data-Driven Decision Making
• Leadership & Team Collaboration