Marketing Manager

Marketing Manager

brand-building

Key Responsibilities:

1. Strategy & Planning

• Develop and implement

  annual marketing plans

  aligned with business objectives for the FMCG/QSR portfolio.
• Conduct market research and competitor analysis to identify consumer insights and trends.
• Define positioning, value propositions, and brand identity across all channels.

2. Brand & Campaign Management

• Conceptualize and execute

  ATL & BTL campaigns

  (print, outdoor, digital, radio, TV, in-store promotions).
• Drive

  menu launches, seasonal promotions, and product campaigns

  ensuring maximum reach and visibility.
• Maintain consistency in brand messaging and communication across all touchpoints.

3. Digital & Performance Marketing

• Manage

  social media, influencer marketing, SEO/SEM, CRM, and loyalty programs

  .
• Drive

  online ordering platforms, delivery aggregator partnerships (Zomato, Swiggy, etc.)

  , and brand presence.
• Track ROI on campaigns and optimize for performance.

4. Consumer Engagement & Partnerships

• Build consumer engagement strategies to

  increase footfalls, repeat purchase, and brand loyalty

  .
• Develop partnerships with delivery platforms, retail chains, and local events for co-branded initiatives.
• Ensure customer feedback is integrated into product and service improvements.

5. Business & Sales Alignment

• Work closely with

  Operations, Sales, and Product Development teams

  to align marketing activities with business targets.
• Support

  franchisee marketing

  by providing toolkits, localized campaigns, and performance tracking.
• Monitor category P&L impact and ensure marketing spend efficiency.

6. Analytics & Reporting

• Track KPIs including

  brand awareness, customer acquisition, retention, and revenue growth

  .
• Provide regular reports on campaign performance, insights, and recommendations.
• Manage marketing budgets effectively.

Key Requirements:

• MBA/PGDM in

  Marketing / Business Management

  (preferred).

• 6–10 years of experience

  in marketing, with at least

  3+ years in FMCG/QSR industry

  .
• Strong exposure to

  brand management, campaign execution, and digital marketing

  .
• Experience in working with

  delivery platforms, retail activations, and franchisee-driven businesses

  is a plus.
• Excellent communication, negotiation, and stakeholder management skills.
• Analytical mindset with ability to translate data into actionable insights.
• Creative thinker with hands-on execution capability.