Marketing Manager

Key Responsibilities • Develop and implement comprehensive marketing plans and strategies aligned with business objectives. • Conduct market research to identify customer needs, market trends, and competitor activities. • Plan annual and quarterly marketing budgets and ensure cost-effective execution. • Strengthen and maintain the Company’s brand image across all marketing channels. • Oversee branding materials, brochures, presentations, advertisements, and promotional campaigns. • Ensure consistent brand communication across digital and offline platforms. • Manage digital marketing initiatives, including website content, social media, email marketing, and online campaigns. • Plan and execute offline marketing activities such as exhibitions, trade fairs, events, and dealer meets. • Coordinate with advertising agencies, designers, and vendors. • Work closely with the sales team to generate leads and support customer acquisition. • Develop marketing collaterals to assist sales presentations and negotiations. • Track campaign effectiveness and ROI. • Build and maintain strong relationships with customers, distributors, and business partners. • Handle customer feedback and ensure alignment of marketing efforts with customer expectations. • Prepare periodic marketing performance reports and present insights to management. • Ensure marketing activities comply with company policies and applicable laws. Qualifications & Experience • Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred). • Minimum 5–8 years of experience in marketing, preferably in manufacturing/industrial sector. • Proven experience in managing marketing campaigns and teams.