Marketing Manager

About the Job

What do we do?

Blue Bagels is a Full-Funnel Experimentation & Growth Agency helping eCommerce, SaaS, and digital brands grow faster through AI-powered conversion optimization.

We run end-to-end experiments across ads, landing pages, and funnels to turn traffic into profit—faster, smarter, and more sustainably.

Experimentation-led growth systems for eCommerce & SaaS

Data-driven design, copy, and A/B testing at scale

Full-funnel visibility: from ad click to customer retention

Website: https://bluebagels.com 

Role: Marketing Manager

We’re hiring our first marketing hire — a full-stack Marketing Generalist to build our marketing engine from zero to one.

You’ll own strategy and execution across brand, content, performance, and partnerships.

If you’ve ever worn a founder or early-stage hat before (or wished you had), you’ll feel at home here.

You’ll craft the narrative, ship campaigns, set up the growth stack, and directly influence pipeline and revenue.

Scrappy > fancy. Outcomes > vanity.

What will you do every day?

• Own the plan: Build and run a pragmatic marketing plan across LinkedIn, content, email, website, and paid.
• Ship content that sells: Case studies, growth stories, landing pages, short-form videos, and newsletters.
• Stand up the growth stack: Analytics, attribution, SEO hygiene, CRM/marketing automation, lead routing.
• Performance & demand gen: Test channels (LinkedIn, Meta, partners), manage budgets, and scale what works.
• Influencers & partners: Identify and nurture creators, collaborators, and ecosystem partners that drive qualified demand
• Brand consistency: Keep messaging crisp across sales, productized services, and creative assets.
• Research & insights: Study the CRO + growth landscape, map buyer personas, and turn insights into positioning.
• Launches & moments: Plan campaigns, product launches, client spotlights, webinars, and experiments.
• Cross-functional: Work tightly with the founder and CRO/research teams to align growth roadmap with market signal.

Must-Have Skills & Qualifications

• 3–6 years of hands-on, multi-channel marketing—ideally in startup, agency, or early-stage environments
• Strong generalist range: able to think strategically and execute fast
• Exposure to international markets; education or work experience outside India preferred
• Strong grasp of content, SEO, paid acquisition, lifecycle marketing, and experimentation
• Excellent copywriting + storytelling that converts attention into action
• Tool fluency: Google Analytics 4 / Looker Studio, HubSpot / ActiveCampaign, Webflow, Meta / LinkedIn Ads, Notion
• Data-driven mindset with creative problem-solving — you A/B test your instincts
• Strong project management — hit deadlines, manage budgets, keep multiple trains running
• Comfortable working cross-functionally with creative, strategy, and data teams

Good to Have

• Domain exposure to eCommerce, SaaS, or growth agencies
• Experience generating leads via case studies, co-marketing, or events
• Familiarity with CRO, funnel optimization, and offer testing
• Experience using AI-powered tools for marketing or content generation

How We Measure Success

• Qualified leads and opportunities influenced by marketing
• Content velocity and engagement-to-lead conversion
• ROI and efficiency: CAC/LTV, pipeline velocity
• Campaign delivery quality and timeliness

Why Work with Blue Bagels?

• Remote-first, flexible, outcome-oriented culture
• Work with creative technologists obsessed with experimentation and growth
• Direct line of sight to impact — your work shows up in the agency and client dashboard and the revenue graph
• Freedom to test, learn, and scale