Marketing Manager

Key Responsibilities

Brand Strategy

• Plan, develop and implement marketing strategies in the market to achieve the designated brand's objectives
• Have an acute awareness of brand principles and communicate same to all clients/retailers
• Co-ordinate with Marketing/Commercial team on all aspects of planning, budgeting, and implementation of events/PR/Media activities
• Recommend wholesale/retail prices for the designated brands/products as per market requirements, keeping in mind the competition
• Planning and execution of Marketing plans including ATL and BTL activations as per the brand guidelines
  

Commercial

• Responsible for preparing and achieving brand P&L
• Retain and expand distribution as per brand guidelines. Ensure good placements of brands across physical retail stores
• Manage and execute brands across online platforms as per brand guidelines
• Monitor the competition in the regions in terms of ATL/BTL activations, pricing analysis, product comparisons Etc
• Working alongside the demand planning on product ordering and forecasting
• Preparing and controlling A&P budgets & spends, negotiating with the brand for overspends
• Work alongside the brand trainer to impart brand/product/sales knowledge to the sales team
• Negotiate prices with suppliers to retain maximum gross margins and remain competitive in the market
  

Client Relationship:

• Create a rapport with each client in order to sustain good working relations
• Ensure that all clients have sufficient and applicable tools as per principle to optimize sell out
• Preparation of marketing calendar and alignment with retailers on the product launches/Marketing plans
• Negotiate and decide on the visibility across all retail channels as per the A&P Budgets
  

Reporting:

• Compile the business review elements to be discussed periodically with the brand owner
• Support the country managers/commercial manager on monthly group reports