Marketing Lead-SMU L1

Marketing Lead-SMU
Wipro Limited is a leading global information technology, consulting, and business process services company. Our Salesforce experts combine experience design, industry solutions, multi-cloud cross-platform engagements, legacy modernization, and digital integration to help our clients simplify their transformation roadmap, accelerate their transition to the new, and enable them to create what matters. Wipro is recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, with over 190,000 dedicated employees serving clients across six continents. Together, we discover ideas and connect the dots to build a better and a bold new future.

Role:
The SMU Marketing Lead is responsible for (not limited to):

• Understanding the cross-APMEA business & marketing priorities, and designing/ensuring Wipro’s participation in strategic marketing programs that align with those objectives.
• Conceptualization, execution and tracking of cross-APMEA digital campaigns in alignment with iDEAS and iCORE marketing teams (with the required content localization). Works with the central campaigns team to ensure campaign traction (through content), reporting of MQLs, and campaign management on Salesforce.
• Preparation of quarterly marketing highlights and updates on important brand initiatives that are shared with the APMEA CEO & DRs, Wipro CGO and CMO.
• Supporting the APMEA Geo Marketing Heads in the execution of regional initiatives and customization of brand programs by working closely with the central brand and content teams.
• Supporting the Geo Marketing Leads in large deal initiatives.
• Management of APMEA level and regional marketing initiatives with Hyperscalers (e.g. AWS, Microsoft, Google); campaign tracking & communications with sales & account teams as required.
• Ensuring that timely marketing communications are shared with APMEA leaders (e.g. about marketing initiatives/regional events/analyst engagements /campaigns/client advocacy) by working closely with the Geo Marketing Heads.
• Managing the central APMEA marketing activities that are executed by agencies and retainers, tracks process adherence and governance.We are an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply.

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Project Execution : Manage timelines, budgets, and vendor communication for assigned marketing projects.

Marketing Materials: Coordinate and contribute in creation and translation of marketing materials such as presentations, web content, and social media posts. Utilise various media and content channels to create compelling narratives that effectively convey Intel & Wipro’s message, considering local and global market scenarios and competitive landscape.

Work with the Wipro practices and partner to develop joint thought leadership, case studies, videos, solution collaterals, press releases, internal communications and other types of content that support planned campaigns as well as ongoing needs. Track the effectiveness of the content.

Partner Marketing: Engage with Intel to manage marketing projects that span Wipro and Intel. Establish relationships with alliance partners to identify and drive joint marketing activities mutually agreed between Intel & Wipro.

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• Digital Marketing: Lead digital marketing activities including content creation for social media posts and promoting them, periodic website content updating and email marketing.
• Create content and work with Wipro leaders to get endorsements for awards, joints solutions or strategic engagement with Intel via their social media handles.

The role will involve facilitating the social media strategy for Intel-Wipro Partnership success.

• Event Coordination: Assist with end-to-end event management, both in-person for client events that happen in India and virtually, providing support remotely from Bangalore for Global or virtual events in close collaboration with supporting Intel agencies

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• Data and Market Research: Conduct market research, staying updated on industry trends and competitor activity. Track, measure, and analyse performance of marketing activities, reporting results to leadership.
• Administrative Support: Track Marketing budgets and KPIs. Report results internally and to partner organization. Provide administrative support to the supervisor, including scheduling, report preparation, and general logistics.
• Lead Management Support: Assist with incoming leads from Intel to upload, to transfer & follow up with sales
• Internal Evangelization of the partnership within Wipro- work towards creating and publishing monthly newsletter letter, articles or blogs.

  Oversee participation in analyst and advisor reports, working with Wipro’s analyst relations team as well as the business.

  Liaise with internal team on campaign results, finding best practices and helping continually evolve our work to be as impactful as possible

  Work collaboratively as a team player with marketing, partner organization and business colleagues

• Governance:

  • Drive bi-weekly calls with Partner marketing to update on progress / challenges

  • Create a quarterly marketing calendar aligning to collaboration top jobs and execute basis plan.

  • Co-develop and jointly own the Wipro + Partner Playbook, which would be the master record for or better together story (live document