GRAVITAS AI
Gravitas AI is a London based technology company which works in the field of AI & Blockchain with a mission to empower organizations with intelligent AI & Blockchain powered systems to optimize employee productivity and enhance customer experience.
We are in an exciting high-growth phase and are looking for collaborators who are energetic, proactive and are willing to experience an amazing learning curve, to join our team and support on a variety of projects.
At Gravitas AI, we are innovators, thinkers, strategists, and collaborative team players, who believe in synergistic and incremental value generation. We are looking for a highly motivated Full Stack Developer who has attention to detail and a knack of getting things done, going above and beyond.
The Role
Gravitas AI is seeking a dynamic and creative Marketing Executive with a strong focus on Digital Marketing and Social Media Marketing to join our team. This role is critical in driving our online presence, engaging with our target audience, and contributing to lead generation and brand awareness efforts. The ideal candidate will have a passion for IT and AI products, a solid understanding of digital marketing trends, and hands-on experience with social media strategies.
Responsibilities:
- Develop, implement, and optimize digital marketing campaigns across various channels (SEO, SEM, email marketing, etc.) to drive traffic and conversions.
Hands-on Experience of Meta Business Verification
- Analyze website traffic and user behavior to optimize the company’s online presence and improve engagement.
- Track, report, and analyze the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
- Manage and grow Gravitas AI's social media platforms (LinkedIn, Blog, YouTube, Facebook, Instagram, etc.) by crafting engaging content, content calendars and using various engagement, awareness and inbound lead generation techniques.
- Develop, implement, and optimize inbound marketing strategies to generate high-quality leads.
- Manage and optimize lead nurturing workflows using marketing automation tools (e.g., HubSpot, Marketo, Pardot).
- Segment audiences and develop targeted content strategies for lead conversion.
- Work with the sales team to ensure smooth lead handover and follow-up.
- Conduct keyword research and develop strategies to improve organic search rankings.
- Collaborate with the content team to create SEO-optimized content (blogs, landing pages, etc.).
- Monitor SEO performance through tools like Google Search Console and SEMrush.
- Ensure the website and digital content are optimized for maximum visibility and performance.
- Use Google Analytics to track and report on key metrics such as traffic, conversions, bounce rates, and user behavior.
- Provide actionable insights from data to improve marketing campaigns and website performance.
- Set up goals, funnels, and dashboards to measure the success of marketing initiatives.
- Plan, implement, and optimize paid search campaigns on Google Ads (AdWords) and other PPC platforms.
- Conduct A/B testing on ad copy, landing pages, and targeting to improve click-through rates (CTR) and conversion rates.
- Manage PPC budget allocation and ensure a strong ROI for all paid campaigns.
- Create and implement social media strategies to increase brand awareness and engagement within the tech industry.
- Monitor social media trends, tools, and applications, and recommend new tactics to enhance the company’s social media presence.
- Engage with our audience through community management, responding to inquiries, comments, and feedback.
- Work with design and content teams to create high-quality content, including blogs, infographics, and videos that align with the company’s brand messaging.
- Collaborate on the production of email newsletters, website content, and marketing collateral to support campaigns.
- Monitor and measure digital marketing efforts using web analytics tools (e.g., Google Analytics, HubSpot, etc.).
- Provide reports on marketing campaign performance and insights to improve future strategies.
- Collaborate with the sales team to align marketing efforts with sales objectives.
- Work closely with cross-functional teams, including product and development teams, to ensure consistent messaging across all channels.
- Collaborate with internal teams, including sales, design, and content, to ensure consistency across all marketing efforts.
- Manage cross-channel campaigns and ensure alignment between inbound marketing, PPC, SEO, and social media efforts.
- Assist in the planning and execution of digital marketing events and webinars.
- Knowledge of email marketing platforms and campaigns (e.g., Mailchimp, ActiveCampaign).
Skills Required
Essential:
- Proficiency in digital marketing and social media management.
- Minimum of 2-3 years of experience in digital marketing, with a strong focus on inbound lead generation, SEO, Google Ads, PPC, and social media marketing.
- Proficient in using Google Analytics, Google Ads, and other digital marketing tools and platforms.
- Strong understanding of SEO best practices and experience with keyword research and on-page/off-page optimization.
- Hands-on experience with social media platforms (Facebook, LinkedIn, Twitter, Instagram) and social media management tools (e.g., Hootsuite, Buffer).
- Experience in the B2B segment
- Experience of setting up inbound lead generation
- Strong communication, content creation, and copywriting skills.
- Excellent written and verbal communication skills.
- Strong attention to detail and the ability to handle multiple projects simultaneously.
- Ability to manage multiple projects and meet deadlines.
- Bachelor's degree in marketing, Business, Communications, or a related field.
Desired:
- Familiarity with AI/IT industry and emerging tech trends.
- Familiarity with content management systems (CMS) like WordPress or Shopify.
- Experience in paid advertising (Google Ads, Facebook Ads).
- Knowledge of CRM systems and marketing automation platforms.
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
- Experience with retargeting and display advertising.
Be a part of a cutting-edge team driving innovation in AI and technology at Gravitas AI. We value creativity, data-driven thinking, and a collaborative work environment.
Education:
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field.
- Proven work experience in digital marketing, particularly within IT or tech sectors.
